The effects of perceived CSR and ecological awareness on purchase decisions in Poland

Abstract

Abstract. Corporate Social Responsibility (CSR) is a concept, that allows companies to manage their business including economic, ecological and ethical dimensions. It means that companies think about their employees, customers, stakeholders and environment. Doing business according to the concept of CSR can help companies to improve their "green" image. This article presents the idea of corporate social responsibility concept in Polish conditions. The study involved a group of 3,000 random respondents from two different geographical districts (voivodships): Opolskie (well developed) region and Podkarpackie (underdeveloped) region of Poland. The main objective of this study was to investigate how consumers in two economically diverse regions of Poland perceive the concepts of corporate social responsibility, and how that perception affects their purchasing decisions.

Green Shopping: Do Consumers Think About the Environment When Making Purchasing Decisions?

“…In a narrower meaning, environmental awareness describes people's knowledge, beliefs and opinions about a role of the natural environment in their own lives. Practical conceptualisation of environmental awareness also describes anthropogenic burden, degree of exploitation, threat and protection of the environment, as well as knowledge of means and instruments for nature conservation and the use of the respective knowledge (Kauf et al, 2017).…”