The effects of price framing and magnitude of price differences on perceived fairness when switching from static to variable pricing

Alnes, Per Kristian; Haugom, Erik

doi:10.1016/j.jretconser.2024.103952

Journal of Retailing and Consumer Services

2024

DOI: 10.1016/j.jretconser.2024.103952

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The effects of price framing and magnitude of price differences on perceived fairness when switching from static to variable pricing

Per Kristian Alnes,

Erik Haugom

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2025

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The strength of stance: The impact of brand activism on resistance to negative information, purchasing, and premium paying intents across different types of failures

Francioni,

De Cicco,

Curina

et al. 2025

Journal of Retailing and Consumer Services

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The strength of stance: The impact of brand activism on resistance to negative information, purchasing, and premium paying intents across different types of failures

Francioni,

De Cicco,

Curina

et al. 2025

Journal of Retailing and Consumer Services

View full text Add to dashboard Cite

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The effects of price framing and magnitude of price differences on perceived fairness when switching from static to variable pricing

Cited by 1 publication

References 54 publications

The strength of stance: The impact of brand activism on resistance to negative information, purchasing, and premium paying intents across different types of failures

The strength of stance: The impact of brand activism on resistance to negative information, purchasing, and premium paying intents across different types of failures

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