The relative effects of adjustable fast atom bombardment (FAB) parameters (choice of matrix, primary atom flux, and primary atom energy) on the appearance of FAB spectra (including signal-to-noise, signal-to-background, and signal-to-matrix ratios) of several organic dyes have been investigated. Beam-induced chemical damage is minimized by lowering the primary atom flux, by raising the primary atom energy, and by selecting a matrix with radical scavenging properties (e.g., m-nitrobenzyl alcohol). The relative importance in minimizing this chemical damage is choice of matrix > primary atom flux > (nominal) primary atom energy, but optimization of the parameters involves a trade-off between sensitivity and damage. The effect of these parameters on thermal damage (fragmentation) is much less. It can be concluded from comparison of the dyes that the extent of beam damage does not depend simply on the standard reduction potential of the analyte.