The effects of promotion activities on consumers' purchase intention in chain convenience stores

Pai, Fan Yun; Chen, Chien Ping; Yeh, Tsu–Ming; Metghalchi, Massoud

doi:10.1504/ijbex.2017.10005581

Cited by 5 publications

(6 citation statements)

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“…The findings suggest that promotional activities have a positive effect on the PI. This result is consistent with the study by Pai et al (2017), who concluded that promotional activities positively impact PI through increasing perceived value. However, the results of the present study were unique in finding that awareness of the PAEEDs dampens the positive relationship between promotional activities and PI.…”

Section: Discussionsupporting

confidence: 93%

“…Through promotion, the companies declare the brands of the products and persuade customers to purchase them by saying that the brands of the products have various benefits according to marketing ethics. Consistent with Pai et al (2017), promotion is a form of persuasion involving quantitative incentives to increase product sales through attractiveness, repeatability, and reach.…”

Section: Literature Reviewmentioning

confidence: 99%

“…In contrast, others found that the promotion has no significant effect on RI (Sanam & Sartien, 2019; Tian et al, 2022). In addition, it was found that promotion has a significant effect on PI (Nursyirwan & Ardaninggar, 2020; Pai et al, 2017), whilst advertising, as one of the promotion dimensions, does not have a significant effect on PI (Khaleeli, 2020). The promotion also had no substantial impact on PI, with consumer trust intervening (Nursyirwan & Ardaninggar, 2020).…”

Section: Introductionmentioning

confidence: 99%

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The Impact of Promotional Activities on the Purchase and Repurchase Intention of Energy Drinks in Yemen Under Different Levels of Awareness of the Potential Adverse Effects

Goaill,

Al-Hakimi,

Mohammed Al-Hattami

et al. 2023

Sage Open

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Awareness among consumers in determining purchase intention (PI) and repurchase intention (RI) for energy drinks plays an important role. However, it has been overlooked in previous studies. In order to bridge this knowledge gap, we investigate the role of awareness of the potential negative effects of energy drinks (PAEEDs) as a moderating variable in the relationship of promotional activities with PI and RI among different young people. The data were collected from 415 students from Yemeni universities and analyzed using structural equations modeling via SmartPLS software. The results revealed that promotional activities affect PI among students with low awareness of the PAEEDs more than students with high awareness. In contrast, promotional activities affect RI among students with high or low awareness of the PAEEDs. This study provides additional evidence about the effects of energy drinks (EDs) promotional activities on PI and RI among young people in light of the awareness of these products and, thus, the urgent need for regulation and restrictions on youth consumption of EDs. Implications for theory and practice are discussed.

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Section: Discussionsupporting

confidence: 93%

Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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The Impact of Promotional Activities on the Purchase and Repurchase Intention of Energy Drinks in Yemen Under Different Levels of Awareness of the Potential Adverse Effects

Goaill,

Al-Hakimi,

Mohammed Al-Hattami

et al. 2023

Sage Open

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“…This finding was in line with a study by [25] that concluded that promotion significantly impacted customer intention. The research model involved promotion with two other variables, perceived value and brand image.…”

Section: The Influence Of Promotion On User Intentionsupporting

confidence: 92%

User Behavioral Intention Model of E-Wallet

Primantari,

Komaladewi,

Sihotang

2023

Advances in Economics, Business and Management Research

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The adoption of fintech products has grown rapidly not only driven by the internet and technology nowadays but also reinforced by policies regarding the encouragement of non-cash payment movements. The strategy of cash-burning has been widely practiced by FinTech companies since the beginning to attract the users' interest. Nevertheless, this kind of promotion strategy is now starting to be abandoned. Not only reduced promotions but also the high risk of using fintech has the potential to hinder user intentions. This research seeks to discover the influence of promotion and perceived risk on user intention. An online survey was conducted on 120 e-wallet users in Bandung. The research model was built based on theories and literature review on related studies, which was then tested using SEM-PLS. The results showed that promotion and perceived risk had a significant influence on user intention. This study revealed that sales promotion had the strongest impact among all types of promotions. It was also discovered that in the context of perceived risk, the privacy risk was considered more of a concern than a security risk. The findings in this study are expected to help ewallet companies to increase user intentions, which can have a good impact on the number of users in the future.

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“…Tourists often look for information before deciding to visit a tourist place through the attributes of the destination. Information about these destination attributes can be searched through information on various media that can be claimed as a promotional event for a tourist spot [20], [21], [22], [23] Promoting the destination creates the destination positioning and branding, selecting the most appropriate markets [24]. Various information that can be accessed about a tourist place can be done by various interested parties, managers and even from previous visitors who have come and present their experiences on various social media [10], [6], [24] .…”

Section: Introductionmentioning

confidence: 99%

Increasing Destination Branding Through Destination Attributes and Tourism Promotion to Boost Visit Intention in Bromo Tengger Semeru National Park

Wulandari¹,

Sudaryanto²,

Riski³

et al. 2021

Advances in Economics, Business and Management Research

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This study analyses the effect of destination attributes and Tourism Promotion on Visit Intention on tourism visiting Bromo Tengger Semeru National Park through destination branding. The population in this study were tourists who visited the Bromo Tengger Semeru National Park. The sampling method used is by distributing questionnaires to respondents who have visited Bromo Tengger Semeru National Park. The variables used are as many as four variables. The analytical tool used is Path Analysis. The results of the study indicate that: 1) There is an influence of Destination Attributes and Tourism Promotion on Visit Intention to visit Bromo Tengger Semeru National Park; 2) There is an effect of destination branding on Visit Intention to visit Bromo Tengger Semeru National Park; 3) There is the influence of Destination Attributes and Tourism Promotion through the destination branding of Bromo Tengger Semeru National Park.

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The effects of promotion activities on consumers' purchase intention in chain convenience stores

Cited by 5 publications

References 0 publications

The Impact of Promotional Activities on the Purchase and Repurchase Intention of Energy Drinks in Yemen Under Different Levels of Awareness of the Potential Adverse Effects

The Impact of Promotional Activities on the Purchase and Repurchase Intention of Energy Drinks in Yemen Under Different Levels of Awareness of the Potential Adverse Effects

User Behavioral Intention Model of E-Wallet

Increasing Destination Branding Through Destination Attributes and Tourism Promotion to Boost Visit Intention in Bromo Tengger Semeru National Park

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