2021
DOI: 10.11648/j.ijber.20211006.14
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The Effects of Promotional Mix Strategies on Organizational Performance: Evidence from Systematic Review of Literature

Abstract: Currently, promotional mix becomes necessary for business success. A marketing strategy contains the company's value proposition, key brand messaging, data on target customer demographics, and other high-level elements. Promotional strategy helps organization through building customer relationship which affects the organizational performance. The researchers used systematic literature review method. This systematic literature reviewed cover major promotional strategy such as sales promotion, advertising, publi… Show more

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Cited by 4 publications
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