“…Several studies have provided evidence for expectancy effects on sensory qualities of food and overall liking (Ares, Barreiro, Deliza, Gimenez, & Gambaro, ; Deliza & MacFie, ; Laureati, Conte, Padalino, Del Nobile, & Pagliarini, ). Sensory related expectancy effects have been found for specific external attributes such as the visual presentation of food (Paakki, Sandell, & Hopia, ; Tu, Yang, & Ma, ; Van Doorn, Colonna‐Dashwood, Hudd‐Baillie, & Spence, ), information about production practices and process (De Souza, Minim, Minim, Coimbra, & Da Rocha, ; Musto, Cardinale, Lucia, & Faraone, ), packaging‐related characteristics (Ares & Deliza, ; Maggioni, Risso, Olivero, & Gallace, ; Vidal, Barreiro, Gómez, Ares, & Giménez, ; Wan et al, ), price (Just, Siğirci, & Wansink, ), label appearance (Arcia, Curutchet, Costell, & Tárrega, ), and brand name (Di Monaco, Cavella, Iaccarino, Mincione, & Masi, ). For the case of wine tasting, Siegrist and Cousin () showed that such information affects the sensory experience itself and not only participants' overall assessment of the wine after the tasting.…”