2017
DOI: 10.14400/jdc.2017.15.4.83
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The Effects of Sense of Community and Trust in Charitable Organization on Donation Motive and Attitude of Adolescents

Abstract: The purpose of this study was to investigate the effects of a sense of community and trust in charitable organization on donation motive and attitude. For this study, 901 adolescents were surveyed in four areas of Chungnam province. And data analysis was performed by frequency analysis, T-test, ANOVA, correlation analysis, and structural equation modeling. The major results were as follow. First, it was found out that donation attitude was higher in female adolescents than male adolescents, and in high school … Show more

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Cited by 3 publications
(2 citation statements)
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“…As donating to COs is perceived as moral behavior, a favorable perception about COs is critical in the decision of donations. Positive trust in COs influences motivations and attitudes for donations (Lee & Jang, 2017) and plays a significant role in building a lasting relationship. Long‐term fundraising campaigns are mostly based on continued interaction between donors and COs, which results from trust (Kotler & Anderson, 1987).…”
Section: Research Model and Hypotheses Developmentmentioning
confidence: 99%
See 1 more Smart Citation
“…As donating to COs is perceived as moral behavior, a favorable perception about COs is critical in the decision of donations. Positive trust in COs influences motivations and attitudes for donations (Lee & Jang, 2017) and plays a significant role in building a lasting relationship. Long‐term fundraising campaigns are mostly based on continued interaction between donors and COs, which results from trust (Kotler & Anderson, 1987).…”
Section: Research Model and Hypotheses Developmentmentioning
confidence: 99%
“…Today, a person's charitable activities and donations are considered valuable behavior that makes society more sustainable (Ceptureanu et al, 2018; Lee & Jang, 2017; Verhaert & Van den Poel, 2011). Many organizations and funds have recently been dedicated to charitable giving worldwide.…”
Section: Introductionmentioning
confidence: 99%