The effects of sex role orientation on family purchase decision making in Malaysia

Samsinar, None; Sidin, Md.; Zawawi, Dahlia; Yee, Wong Foong; Busu, Ruhana; Hamzah, Zalfa Laili

doi:10.1108/07363760410558654

Cited by 24 publications

(5 citation statements)

References 16 publications

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“…An adolescent with traditional gender role orientation is expected to have lesser influence in the decision-making, whereas an adolescent with egalitarian ideologies is likely to be more involved. The scale used to measure the gender role orientation in the present study is Scanzoni’s sex role orientation scale (SSRS), which has been considered the best scale to use when studying household decision-making (Qualls, 1987; Samsinar et al , 2004). SSRS is a 21-item scale, measured on a 5-point Likert scale ranging from “strongly disagree” to “strongly agree” (Table IV).…”

Section: Methodsmentioning

confidence: 99%

“…There are five constructs: traditional wife/mother role, wife/mother self-actualization, problematic husband/father alteration, institutional equality and the traditional husband/father role (the five constructs described here are for only refinement purpose of the scale). Also, it is a tested, reliable and valid scale of measurement (Lee and Beatty, 2002; Samsinar et al , 2004). This scale has been administered to adolescents to study household decision-making by Lee and Beatty (2002).…”

Section: Methodsmentioning

confidence: 99%

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Adolescents’ role in family decision-making for services in India

Ashraf

Khan

2016

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Purpose The purpose of this paper is to understand the involvement of adolescents in family vacation and dining out on the basis of the type of family. Also, the purpose of this paper is to refine the Scanzoni’s sex role orientation scale (SSRS) in the Indian context. Design/methodology/approach Data were collected using self-administered questionnaires from adolescents in Delhi and Uttar Pradesh (states in India). The response rate is 44.88 per cent. Sex role orientation was measured using the Scanzoni’s SSRS. Findings There is a decline in the involvement of adolescents through the major decision-making stages for both the services, family vacation and dining out. There is no significant difference in the involvement of adolescents in dual-income and single-income families for a vacation and dining out, except that the children from dual-income families are more involved in destination selection for a vacation. Also, the adolescents in modern families are significantly involved in the sub-decision stages, spending and selection of travel agent. Practical implications The marketers should advertise the vacation destinations to adolescent children in dual-earning families. Also, the travel agencies should design their promotion strategies so as to appeal to the adolescent children with modern attitudes. While catering to the needs of a family, travel agencies must present their services in a way that appeals to adolescents in modern families. Also, this aspect must be taken care of in all the pricing strategies and promotions for the modern families. Originality/value Despite the large number of studies in various Western countries in this area, few studies investigate adolescent influence in family decision-making in India. The present study takes into account the type of family, single income or dual income (on the basis of the employment of parents) and traditional or modern (on the basis of gender role orientation).

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Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Adolescents’ role in family decision-making for services in India

Ashraf

Khan

2016

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“…Wives' resources were measured using the wives' occupations, incomes and education. These measures were used previously in similar studies in Malaysia (Samsinar & Mary, 1996). These measures were tested for reliability and validity and were found to be both valid and reliable.…”

Section: Methodsmentioning

confidence: 99%

“…In this respect, resources such as income, education, and occupation are surrogate currencies used for negotiation in a family's decisionmaking. These surrogate currency is used to bargain for the desired goals in decision-making (Samsinar, Wong, Dahlia, Ruhana & Zalfa Laili, 2004). This theory, referred to as resource theory, suggests that power in a family is determined by the ability of each spouse to provide for the needs of the family.…”

Section: Family Purchase Decision-makingmentioning

confidence: 99%

Patterns and Factors Affecting Wives’ Influence in Family Purchase Decision-Making in Urban Malaysia

Sidin

Zawawi

Hui

2012

International Journal of Management Studies

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Family purchase decision-making is the process by which decisions regarding purchases for the families are made. The roles played by family members differ with regard to the products being purchased, the stage in the decision-making process, and the characteristics of families and spouses. This study aims to investigate the family purchase decision-making process in urban Malaysia and the factors aff ecting this process. Taking into consideration past research, four hypotheses were developed. These hypothese were based on products / services, stage of the decision-making process, and selected demographic variables (income, occupation, education). A survey using a structured questionnaire was used to collect data (N=1,000) in four different regions in Malaysia (Klang Valley, Penang, Kuantan, Johor Bahru). The findings of this study revealed that the majority of the products/services purchased for the family was a joint decision. The wives’ infl uence generally decreased in the outcome stage, i.e., when products were actually purchased. The analyses of the effects of the selected demographic variables revealed that generally, there were significant effects of these variables on the majority of the purchases. Keywords: Decision-making, demographic variables, family purchases, role structure, wives’ influence.

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“…Purchase intention is defined as a probability of customer"s readiness to purchase a product in the near future (Wu et al, 2011). According to Sidi and Sharipah (2011) purchase intention is referred to as a subjective judgment by customers whom it reflected after customer evaluates whether to buy a product or a service.…”

Section: Purchase Intention (Pi)mentioning

confidence: 99%

Purchase Intention of Residential Property in Greater Kuala Lumpur, Malaysia

Yoke

Mun

Low

et al. 2018

International Journal of Asian Social Science

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Behavioural residential property Greater KL Housing Urban Purchase intention High housing prices in the urban area have posted a challenge for potential first-time home buyers to own a house. This study aims to investigate factors that influence Malaysians to purchase a residential property in Greater Kuala Lumpur (KL). This study examines the effect of attitude, subjective norm, perceived behaviour control, location, living space and financial factors on the intention to purchase residential property based on the Theory of Planned Behavior. The findings indicated that there are positive relationships between attitude, subjective norm, perceived behaviour control and financial factors toward purchase intention for residential property, while location and living space were found to have no relationship on consumers" purchase intention of residential property in Greater KL. These findings will provide insightful information to the housing developer in their venture on new housing projects, marketing strategies and be meeting the homeownership needs as well as to the policy maker and bankers" decision for economic development. The limitation of the current study is arising from its focus on the selected geographical area of the Klang Valley property market only. Contribution/ Originality: This study contributes in the existing literature by providing better insights in terms of empirical study on the antecedents of purchasing residential property. It also broadens the usage of Theory of Planned Behavior by adding other relevant variables such as location, living space and financial factor when testing in the specific context of property sector.

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The effects of sex role orientation on family purchase decision making in Malaysia

Cited by 24 publications

References 16 publications

Adolescents’ role in family decision-making for services in India

Adolescents’ role in family decision-making for services in India

Patterns and Factors Affecting Wives’ Influence in Family Purchase Decision-Making in Urban Malaysia

Purchase Intention of Residential Property in Greater Kuala Lumpur, Malaysia

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