2021
DOI: 10.6007/ijarbss/v11-i9/11255
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The Effects of Shopping Mall Attributes on Experience Quality and Engagement Behaviour: Does Gender Matter?

Abstract: Over the last decade, the mushrooming of new shopping malls in Klang Valley has compelled mall management to develop strategies that aim to elevate themselves above their competitors. As a result, shopping malls developers and management have deliberately introduced distinctive and unique attributes to act as a magnet to entice and fascinate the shoppers. Comprehensive insights into the customer demographics, trends, and lifestyles will enable mall managers to develop marketing strategies that appeal to potent… Show more

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