The effects of similarity of values, religious values, and empathy on bank commitment to CSR and customers’ internal and behavioral responses: evidence from Guilan Province in Iran

Zidehsaraei, Maryam; Esmaeilpour, Reza; Akbari, Mohsen

doi:10.1057/s41264-022-00189-2

Cited by 7 publications

(4 citation statements)

References 105 publications

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“…Furthermore, a non-response bias was found for non-white participants, so the current results may not be generalizable across all ethnicities. This presents a limitation since those with different values and backgrounds including religious and ethnic have been found to vary in terms of priorities and what they consider essential to a brand relationship and customer service (Zidehsaraei et al , 2022). Future research could explore the relative strength of relationships between critical incidents, motivations and eWOM channel choice across cultures.…”

Section: Discussionmentioning

confidence: 99%

Word on the street: apparel-related critical incidents leading to eWOM and channel behaviour among millennial and Gen Z consumers

Dorie,

Loranger

2024

JCM

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Purpose The purpose of this study is to investigate characteristics of apparel-related critical incidents that motivate both Generation Z and Y consumers to share electronic word-of-mouth (eWOM) via specific online channels. Design/methodology/approach The current research used an exploratory mixed-methods approach. Findings Qualitative findings of critical incidents revealed that the main situations that led to the spread of eWOM involved new purchases (49%), product quality (21%), pricing and promotions (19%), complaints (9%) and brand content (48%). Participants were motivated to spread information about the critical incidents by a desire to connect with friends and family (83%), help others (37%), influence others (48%) and express brand loyalty (32%). Quantitative results indicated significant relationships between critical incidents, motivations and eWOM channel choice. Research limitations/implications This study has theoretical implications for apparel researchers attempting to gain insight into critical incidents that motivate consumers to engage in eWOM on specific channels in a positive or negative manner. Practical implications These findings are important for marketers as it appears that brand content does an efficient job at driving engagement on SM; marketers need to increase efforts to engage with consumers via feedback on websites, as this is an opportunity to counteract negative experiences and retain consumers’ loyalty. Originality/value To the best of the authors’ knowledge, the current research is the first to extend theories of communication and motivation to connect critical incidents with situational intrinsic and extrinsic motivations for spreading eWOM via online channels for Millennial and Generation Z consumers.

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Section: Discussionmentioning

confidence: 99%

Word on the street: apparel-related critical incidents leading to eWOM and channel behaviour among millennial and Gen Z consumers

Dorie,

Loranger

2024

JCM

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“…Consequently, future studies could focus on the relationship between brand symbolism and only one of the characteristics of brand evangelism, namely positive brand referrals, because, according to our results, brand symbolism had the highest positive impact on positive brand referrals. Future research could also examine how brand symbolism affects other responses (e.g., the similarity of values, advertising appeals, product involvement, and construal level) [99,100]. Third, the mediation effect of this study is how CBI mediates the relationship between brand symbolism and brand evangelism.…”

Section: Limitations and Suggestions For Future Studiesmentioning

confidence: 91%

Examining the Relationship between Brand Symbolism and Brand Evangelism through Consumer Brand Identification: Evidence from Starbucks Coffee Brand

et al. 2023

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In today’s competitive environment, it is important to understand that consumers’ evangelical behavior depends on symbolic brand attachment. This study, drawing on social identity theory (SIT), investigates the direct relationship between brand symbolism and three characteristics of brand evangelism, namely purchase intention, positive brand referrals, and oppositional brand referrals, while also considering the mediating role of consumer brand identification (CBI) and the moderating role of generational cohorts. A total of 323 Starbucks coffee shop consumers were analyzed, and the structural equation modeling (SEM) approach was employed using Smart PLS 3.2. The findings revealed that brand symbolism is the strongest predictor of positive brand referrals, followed by purchase intention and oppositional brand referrals. CBI was a significant mediator between brand symbolism and the three aspects of brand evangelism. The results of the moderation effect of the generational cohort showed a significant relationship between brand symbolism and purchase intention. Interestingly, the generational cohort was not a significant moderator between brand symbolism and positive brand referrals and oppositional brand referrals. The study concludes with theoretical and managerial implications, as well as some suggestions for future studies.

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“…Furthermore, individuals’ specificities could shape the approach to the sharing economy, leading people with different beliefs and values behaving differently. This aspect has been covered concerning non-sharing field of research (Fikouie et al , 2022; Zidehsaraei et al , 2022) yet its investigation for the sharing economy is currently lacking. Situational context is also neglected in psychological theories, such as the TRA, that fails to explain why and how different contexts lead to different behaviours.…”

Section: Theoretical Implicationsmentioning

confidence: 99%

Delving into the behaviour of sharing economy consumers: a literature review

Grieco,

Palagonia

2024

JCM

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Purpose The impact of the sharing economy on traditional businesses has largely been analysed from both company and consumer perspectives. In the case of the latter, scholars have produced a rich field of research into different aspects of consumer behaviour and the way it is reshaped in these alternative consumption patterns. This study aims to provide a systematization of these studies and to develop a model for consumer behaviour in the sharing economy. Design/methodology/approach Following a three-step approach, a systematic literature review has been performed to analyse and classify 108 scientific papers about consumer behaviour in the sharing economy. Findings Four main research topics came up from the analysis: sharing approach, consumption pattern, post-purchase behaviour and sustainability. Basing on these clusters, the double-loop model of consumer behaviour in the sharing economy is presented and discussed. Originality/value The research allows to provide scholars and practitioners with the state of the art on consumer behaviour in sharing economy and to draft future research avenues to orient research and practice in the field.

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The effects of similarity of values, religious values, and empathy on bank commitment to CSR and customers’ internal and behavioral responses: evidence from Guilan Province in Iran

Cited by 7 publications

References 105 publications

Word on the street: apparel-related critical incidents leading to eWOM and channel behaviour among millennial and Gen Z consumers

Word on the street: apparel-related critical incidents leading to eWOM and channel behaviour among millennial and Gen Z consumers

Examining the Relationship between Brand Symbolism and Brand Evangelism through Consumer Brand Identification: Evidence from Starbucks Coffee Brand

Delving into the behaviour of sharing economy consumers: a literature review

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