“…These family businesses, which were appreciated for their original capacity to demonstrate humanity and proximity in a concern for sustainability (Denison et al , 2016, Pieper, 2010, Ruiz Jiménez et al , 2015, Sundaramurthy, 2008 and Vallejo, 2008), eventually find themselves under threat. The increase in the rhythm of organizational life generally coincides with an increase in the feeling of time pressure, particularly by managers who, feeling rushed in a competitive world, will choose to adopt a “high speed” management style (Bruch and Menges, 2010, Laverty, 2004, Rosa, 2013 and Sternad and Kennelly, 2019). In Gamma's special case, the testimonies point to an effect of managerial myopia, in this case of family management, at play.…”