The Effects of Sub-Factors of Entrepreneurial and Market Orientations on Innovation and Financial Performances in Korean Venture and SMEs

Since the mid-2000s, start-ups have increasingly become the driving force of new jobs and growth engines for advanced countries, and emerging nations are striving to vitalize start-ups through active government support policies. However, approximately 30% of start-ups shut down within two years of their foundation. Accordingly, this study determines the factors affecting the business sustainability of start-ups as based on available government support and provides suggestions to increase the effectiveness of the government-supported projects. This study conducted a survey of 273 start-ups in Korea, and empirically analyzed whether factors such as entrepreneurship, market orientation, and network affected business sustainability by using flow experience and entrepreneurial satisfaction as mediators. The results found that entrepreneurship affected business sustainability with flow experience and entrepreneurial satisfaction as the mediators, while market orientation affected business sustainability using flow experience as the mediator, and network affected business sustainability with entrepreneurial satisfaction as the mediator.

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The Effects of Sub-Factors of Entrepreneurial and Market Orientations on Innovation and Financial Performances in Korean Venture and SMEs

Cited by 3 publications

References 47 publications

The Relationship between Entrepreneurship, Strategic Orientation, and Socio-Economic Values: Focusing on companies certified as sixth industrialization enterprises

The Relationship between Entrepreneurship, Strategic Orientation, and Socio-Economic Values: Focusing on companies certified as sixth industrialization enterprises

A Study on Applicable Level of Entrepreneurship: Focus on Entrepreneurial Orientation

Business Sustainability of Start-Ups Based on Government Support: An Empirical Study of Korean Start-Ups

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