Oilseed rape (Brassica napus) is a crucial global oil crop. It is generally cultivated in rotation with rice in southern China’s Yangtze River Basin, where the wet soil and residue retention after rice harvest significantly hinder its seedling establishment. Hence, this study developed a strip-tillage seeder for oilseed rape seeding following rice harvest. Additionally, seedling establishment, soil infiltration and evaporation post-seeding, soil moisture change, oilseed yield, and weed occurrence under strip tillage (ST) were compared with conventional shallow rotary-tillage (SR) and deep rotary-tillage (DR) seeding practices. Compared to SR and DR, the results demonstrated that ST had a higher seeding efficiency and 53.8% and 80.2% lower energy consumption, respectively. ST also enhanced seedling growth and oilseed yield formation more effectively than the competitor tillage treatments, with an oilseed yield increase exceeding 6%. Additionally, ST improved water infiltration and reduced soil water evaporation, resulting in higher topsoil (0–20 cm) moisture during the critical growth stages. Furthermore, ST reduced soil disturbance, significantly decreasing the density of the dominant weed, Polypogon fugax. Overall, ST seeding technology has the potential to improve the productivity of oilseed rape in rice–oilseed rape rotation systems, and its yield superiority is mainly due to seedling establishment improvement and soil moisture adjustment.