The article proposes a dynamic model of strategic change processes in the growthoriented firm. It presents construct variables drawn from previous research to explore how innovation and change are enabled and inhibited.
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These variables include the size of the firm and how habituated its routines have become, its levels of demographic diversity, internal conflict and staff morale, the change propensity of its top management team (TMT) and the availability of interpretive skills and extent of strategic issue diagnosis.᭹ Also implicated are the impact of external events and influences and the managerial schema, the set of shared beliefs that inform and guide the firm. All these variables, directly or indirectly, affect performance outcomes. The model enables a critical discussion of the ways in which growth-oriented firms can enhance their performance through a better understanding of dynamic, collective change processes.