“…Effectiveness, corporate image Zheng et al (2015) Defensive, accommodative, classification Marcus & Goodman (1991); Kim et al (2003); Lee & Song (2010); Explanations, problem solutions Credibility, enhancement Sparks et al (2016) Purchase intention Subjective tendency Mitchell (1999) Subjective consciousness, purchasing behavior ; Huang et al (2019) Perceived risk, online negative reviews Byun & Hwan-ho (2016); Ryu & Lee (2017) Perceived value, online negative reviews Weisstein et al (2017) Perceived usefulness, online negative reviews Huang & Mao (2019) Perceived trust, online negative reviews Wu (2016); Wu et al (2018); Du (2021) Perceived trust Willingness, susceptibility, expectation McAllister (1995) Characteristic, ability, benevolence, integrity Mayer et al (1995) Ability, benevolence, integrity Signaling theory Information asymmetry Spence (1973) Sender, receiver He (2022)…”