The effects of visual materials on attitudes, credibility, and retention

Promoting the Testicular Self-Exam as a Preventative Health Care Strategy: Do Diagrams Make a Difference?

“…Several investigations have been conducted which suggest that responses to such visual cues may indeed affect the judgements of both jurors (DeJong & Hogue, 1978) and witnesses (Buckout, 1974;Buckhout, Figueroa, & Hoff, 1975;Johnson, 1978). Furthermore, still other evidence finds that visual aids designed to supplement and clarify a persuasive message can affect credibility and attitude change (Seiler, 1971).…”

Designing instructional media for attitudinal outcomes

“…Tests of this hypothesis indicated that desired attitude positions were produced in viewers of the film. Seiler (1971) found that persuasive messages presented by media were most effective if the visual channel supplemented the verbal through the use of technically relevant graphics or good quality human interest photographs. Klapper (1 958) also reported that highly visualized lessons were perceived as most realistic by learners, and seemed most likely to produce desired attitudes.…”

“…Credibility can also be simulated by the way material is presented. Seiler (1971) produced three videotaped versions of a persuasive speech on the Vietnam War. It was found that the greatest amounts of attitude change were produced in learners who viewed either technical graphics or human interest photographs as a part of their visual message as contrasted to a talking-free version.…”

Procedure to assess affective change in students enrolled in a culturally oriented food production management course

“…Con clusions drawn by the researcher were that changes will be peculiar to the samples, to the materials to which participants are exposed, and to the training methods used. Seiler (1971) Multidimension Analysis of Classroom Interaction (MACI) is a system for categorizing teacher and pupil behaviors. MACI focuses on three aspects of the teacher-pupil relationship: the affective, the cognitive, and the procedural.…”