The Effects of Wedding Event Consumer's Consumption Value and Consumption Propensity Related to Wedding Event Selection Attributes on Behavior Intention

Kim, Soung Yeon; Hye, Lee Mi

doi:10.31927/asec.16.1.10

Cited by 2 publications

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“…Lee Mi-hye (2018) investigated the relationship between consumption value and consumption propensity of cruise tourists, and the relationship between consumption value and consumption propensity was significantly affected. Based on previous studies (Kwon & Kim & Yoon, 2012;Kim, 2018;Yoon and Yoon1, 2013), in this research that consumption value was identified five factors of social value, functional value, epistemic value, emotional value, and conditional value.…”

Section: Consumption Valuementioning

confidence: 88%

“…In one response, a total of 286 copies of the final analysis data of this study were used, except for 7 copies of the paper, which were judged to be unsuitable for analysis. The questionnaire was composed of 16 items of consumption value (Kwon & Kim & Yoon, 2012;Kim, 2018;Yoon & Yoon1, 2013), consumption propensity 6 items (Mountain type, 2016; Lee & Lee, 2011), tourism satisfaction 5 items (Kim & Kim1, 2011;Yoon, 2010) and demographic characteristics, and all variables except for demographic variables were set on a Likert 5-point scale. The survey data analysis was performed using the SPSS 23.0 program through data coding.…”

Section: Data Collection and Analysis Methodsmentioning

confidence: 99%

“…Tourism studies on consumer behavior have also investigated the causal relationship between consumption value and consumption propensity (Kim, 2018;Ahn & Myung & Yoon, 2014;Lee, 2018). Consumption propensity can be said to be a certain tendency in behavior and psychology that dominates overall consumption activities such as individual purchasing motivation, usage method, and disposal method after use (Kang & Shin, 2006).…”

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confidence: 99%

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The Relationship Among Consumption Value, Consumption Propensity, and Tourist Satisfaction of Korean Tourists to Visit China

Shan¹

2021

AJSSS

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The purpose of this study is to investigate the relationship between consumption value and consumption propensity and tourist satisfaction and to verify the mediating effect of consumption propensity on tourists visiting China. A total of 300 surveys were conducted from December 1, 2018, to January 30, 2019, Overall, 286 surveys were conducted for SPSS 23.0. The empirical results of this study are as follows. First, five sub-factors of the consumption value were selected: social value, functional value, epistemic value, emotional value, and conditional value. For consumption propensity, two sub-factors labeled practical propensity and others-conscious propensity were chosen. Tourist satisfaction was set to be a single factor. Second, as for the results of identifying the importance of sub-factors of the consumption value, the order was social value, functional value, epistemic value, emotional value, and conditional value. Third, the relationship between the consumption value and tourist satisfaction showed that all factors of consumption value had a significant positive effect on tourist satisfaction. Fourth, the result of examining the relationship between the consumption value and consumption propensity showed that the factor of consumption value such as social value, functional value, epistemic value, the emotional value had a significant positive effect on tourist satisfaction while the conditional value had not, and all five factors of consumption value and others-conscious propensity had significant positive regression weight. Fifth. the result of checking the relationship between the consumption propensity and tourist satisfaction showed that all factors of consumption propensity had a significant positive effect on tourist satisfaction. Sixth, the analyses of mediating effect revealed as follows; the relationship between consumption value and tourist satisfaction was partially mediated by four factors, functional, emotional, epistemic, social, of the practical propensity of consumption propensity; and the relationship between consumption value and tourist satisfaction was partially mediated by all factors, of the others-conscious propensity of consumption propensity.

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Section: Consumption Valuementioning

confidence: 88%

Section: Data Collection and Analysis Methodsmentioning

confidence: 99%

mentioning

confidence: 99%

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The Relationship Among Consumption Value, Consumption Propensity, and Tourist Satisfaction of Korean Tourists to Visit China

Shan¹

2021

AJSSS

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“…소비는 주관적 가치 만족을 중시하며, 금전적 및 비금전적 비용을 포함하고, 기능적 및 감성적 혜택 을 얻는 행위로 이해될 수 있다 (Myeong, 2016). 이에 따라 소비 자의 소비 행동과 소비성향은 다양한 유형으로 분류되어야 한 다는 것이 중요하다 (Kim, 2018). (Yoo, 1983).…”

Section: 소비성향unclassified

Relationship between Hair Designer's Propensity to Consume, Motivation for Purchasing Luxury Goods, and Luxury Purchase Attitude

Son,

Park

2023

J Korean Soc Cosmetol

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The need for research on luxury consumption behavior is increasing as individual luxury consumption is expanding among various consumers as a symbolic factor representing their individuality and social status due to the economic development of society and the increase in personal income. Therefore, in this paper, propensity to consume, motivation for purchasing luxury goods, and luxury purchase attitude were investigated and analyzed to study the consumption behavior of the hair designer group. This study directly distributed 400 questionnaires to adults in their 20s and older in Seoul and Gyeonggi Province through a self-response survey, and collected 338 questionnaire analysis data, excluding 62 that were deemed insufficient to analyze. Through reliability analysis and factor analysis, the validity and reliability of hair designers' propensity to consume, motivation for purchasing luxury goods, and luxury purchase attitude were confirmed. In addition, through regression analysis, it was analyzed how propensity to consume, affects motivation for purchasing luxury goods and luxury purchase attitude, and how motivation for purchasing luxury goods affects luxury purchase attitude. As a result of the analysis, it was confirmed that consumers with high ostentatious and planned tendencies are more likely to have an incentive to motivation for purchasing luxury goods, and consumers with reasonable tendencies have a negative relationship with the motivation for purchasing luxury goods. It has also been confirmed that hair designers who want to purchase luxury goods for social or practical purposes have a more positive attitude toward luxury goods. This shows that there is a close relationship between motivation for purchasing luxury goods and purchase attitude, and suggests that consumers' purchase motivation should be considered through strategies that emphasize brand value.

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The Effects of Wedding Event Consumer's Consumption Value and Consumption Propensity Related to Wedding Event Selection Attributes on Behavior Intention

Cited by 2 publications

References 0 publications

The Relationship Among Consumption Value, Consumption Propensity, and Tourist Satisfaction of Korean Tourists to Visit China

The Relationship Among Consumption Value, Consumption Propensity, and Tourist Satisfaction of Korean Tourists to Visit China

Relationship between Hair Designer's Propensity to Consume, Motivation for Purchasing Luxury Goods, and Luxury Purchase Attitude

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The Effects of Wedding Event Consumer's Consumption Value and Consumption Propensity Related to Wedding Event Selection Attributes on Behavior Intention

Cited by 2 publications

References 0 publications

The Relationship Among Consumption Value, Consumption Propensity, and Tourist Satisfaction of Korean Tourists to Visit China

The Relationship Among Consumption Value, Consumption Propensity, and Tourist Satisfaction of Korean Tourists to Visit China

Relationship between Hair Designer&apos;s Propensity to Consume, Motivation for Purchasing Luxury Goods, and Luxury Purchase Attitude

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Product

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Relationship between Hair Designer's Propensity to Consume, Motivation for Purchasing Luxury Goods, and Luxury Purchase Attitude