The Effects of YouTube Home Training Content Characteristics, Personal Health Awareness, and Exercise Awareness on Intention to Exercise Continuous Intention Using the Expectation-Confirmation Model

Physical exercise is crucial to the development of students’ physical and mental health. This study explored the relationship between live sports learning and college students’ exercise behaviors, and the mediating roles of exercise motivation and exercise commitment, aiming to provide theoretical bases for the future that explain the mechanism of live sports learning in exercise behaviors, as well as practical guidance for the promotion of positive physical exercise behaviors in college students. In total, 1189 college students from China volunteered to complete questionnaires. The results showed that live sports learning positively predicted college students’ exercise behavior and that live sports learning was able to affect exercise behavior through the mediating roles of exercise motivation and exercise commitment, with specific mediating paths including the two independent mediating paths and a serial mediating path of exercise motivation and exercise commitment. This study confirmed, for the first time, on live sports learning in the process of promoting exercise behavior. It is suggested that educators instruct college students to regulate their participation in live sports learning and to cultivate healthy exercise motivation and exercise commitment, which is an effective way to facilitate college students’ practice of physical activity.

Section: Relationship Between Live Sports Learning and Exercise Behaviormentioning

confidence: 99%

The Relationship between Live Sports Learning and Exercise Behavior in College Students: A Serial Mediation Model

Guo,

Liu,

Yang

et al. 2024

“…2024, 14, 282 2 of 22 accessible [5]. Several studies have provided evidence that the ability to search for, understand, and use digital health literacy is related to actual health status and health behavior intentions [1,5,6]. On YouTube, various creators post content about home training, weight training, and exercises and diets for weight loss, acting as influencers who disseminate relevant information to a broad online audience [7,8].…”

Section: Introductionmentioning

confidence: 99%

Exploring the Influence of YouTube on Digital Health Literacy and Health Exercise Intentions: The Role of Parasocial Relationships

Kim,

Youm,

Kim

et al. 2024

The purpose of this study was to analyze the mediating role of digital health literacy and the moderating effect of parasocial relationships on the relationship between the viewing experience of health exercise-related YouTube content and the intention for health exercise behavior. Based on the health action process approach, this study established a foundational theoretical model to analyze how digital health literacy mediates the impact of media viewing experience on health exercise behavior intention. Additionally, this study examined the moderating effect of parasocial relationships with YouTube creators. For empirical analysis, variables were measured using a self-administration method among 409 randomly sampled consumers of YouTube health exercise content. The collected data were analyzed using a structural equation model incorporating mediation parameters, and a multigroup model analysis was conducted to understand differences based on parasocial relationships. The results revealed that increased YouTube viewing experience enhanced cognitive, skill, and evaluative components of digital health literacy, which were significant factors in increasing health exercise behavior intention. Notably, the mediating effect of cognition played a crucial role, and the strengthening effect of parasocial relationships on this relationship was confirmed. These findings can be utilized as practical foundational data for designing digital health communication strategies, particularly in developing motivational mechanisms that encourage consumers to engage voluntarily and consistently in health behaviors based on online health information.

“…Depending on how much they value sports, individuals can realize self-management [2], health [3], well-being [4], and happiness [5] goals. Various researchers have reported that the rise of sports media, such as YouTube sports programs, has positively influenced exercise behavior [6] and exercise intention [7]. Hanani [8] study highlights the sports activity value of recreational participants in the field of sports social science.…”

Section: Introductionmentioning

confidence: 99%

Sports Value Consciousness Moderates the Effect of Exercise Behavior on Sport Activity Loyalty: A Moderated Mediation Model with Sports YouTube Engagement

2023

This study aims to address a lack of research on sports value consciousness among Korean university students by examining the moderated mediating effect of sports value consciousness on the relationship between university students’ sports YouTube engagement and their sport activity loyalty. A total of 231 Korean university students were recruited for this study. The analytical model was validated using the SPSS PROCESS Macro (Model no. 8). Exercise behavior was found to have a significant positive effect on both sports YouTube engagement and sport activity loyalty, while sports YouTube engagement had a significant positive effect on sport activity loyalty. Furthermore, the interaction between exercise behavior and sports value consciousness had a significant positive effect on sport activity loyalty at a low to moderate level. Results suggest that, for Korean university students, sports value consciousness is more important at a low to moderate level of sport activity loyalty than at a high level. The importance of sports value consciousness is highlighted in the context of the development of sports media and the sociological aspects of sports engagement among university students.