The effetcs of technological development and artificial intelligence studies on marketing

Dirican, Cüneyt

doi:10.17261/pressacademia.2015312948

Cited by 3 publications

(5 citation statements)

References 11 publications

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“…Still, several studies [30,39,41,63,64] implicitly refer to stakeholders' theory, evidencing the multi-stakeholder approach required to address the WEF nexus challenge. In this direction, AI technologies can contribute thanks to higher data connectivity and information transparency [41,43,45].…”

Section: Resultsmentioning

confidence: 99%

“…The business model consists of "a representation of how a related set of decision variables in the area of business strategy, architecture and economics are addressed to create a sustainable competitive advantage in defined markets" [42]. Technological innovation can influence business management and practices, creating the condition for reducing the cost and increasing the value, combining profit interest with sustainability goals [43]. Other scholars [14,16,17,40,44,45] have highlighted how the adoption of AI by firms, as well as through partnerships with other companies, can give a decisive boost to the UN 2030 Agenda.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

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Artificial Intelligence in the Water–Energy–Food Model: A Holistic Approach towards Sustainable Development Goals

et al. 2022

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This study aims to analyze the role of artificial intelligence (AI) in the Water–Energy–Food (WEF) nexus under the lens of institutional, stakeholder, and innovation theories. Specifically, this study focuses on AI as the technology adopted by companies to promote Sustainable Development Goals (SDGs). A structured literature review has been conducted on 94 articles published from 1990 to 2021 in ISI Web of Science, Scopus, and Google Scholar. This study develops an in-depth review of the literature on the main articles arguing about these issues. The findings highlight the increasing relevance of AI in the water, energy, and food industries individually considered, but the study of AI as a connector between water, energy, and food to achieve SDGs is still under investigation. Research on AI for WEF nexus management has adopted mostly a technical perspective, neglecting the relevance of management tools and the business model concept. Most of the articles did not adopt a specific theoretical lens, but scholars recognize the need to adopt a multi-stakeholder approach and the important role played by AI and other digital technologies to address the WEF nexus challenge. This study proposes an integrated approach for managing the nexus through AI technologies to meet sustainable and responsible business models. The gap between research and policy making could be filled by combining scientific data and policy needs with inclusive tools that are technically viable for sustainable resource utilization.

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Section: Resultsmentioning

confidence: 99%

Section: Theoretical Backgroundmentioning

confidence: 99%

Artificial Intelligence in the Water–Energy–Food Model: A Holistic Approach towards Sustainable Development Goals

et al. 2022

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“…International Journal of Computers The Effects of Technological Development and Artificial Intelligence Studies on Marketing [7].…”

Section: Strategic Changementioning

confidence: 99%

“…Studies in the literature relating to digital marketing that used artificial intelligence were investigated. Dirican [7] intended to convey various behavioral changes through Robotics and Artificial Intelligence in marketing topics. With the advancements in this sector and the necessity for academic research on the future of marketing science and customer relations, he intended to conduct a conceptual and theoretical study on the usage and consequences of AI and Robotics in Marketing Science.…”

Section: Introductionmentioning

confidence: 99%

Development and Transformation in Digital Marketing and Branding with Artificial Intelligence and Digital Technologies Dynamics in the Metaverse Universe

Nalbant

AYDIN

2023

Journal of Metaverse

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The Metaverse will have a variety of effects on marketing. Businesses need to maintain their identities in the Metaverse realm. Generation Z and Generation alpha will have an easier time adjusting to virtual realms. The augmented reality environment allows buyers to interact with products without leaving the comfort of their own homes. Realization of in-store experiences is possible in the universe of the Metaverse. In addition, there will be an increase in the number of options for branding in the Metaverse. Virtual billboards and the virtual clothing consumers choose to wear will also influence brand awareness. Additionally, Non-Fungible Tokens (NFTs) will be used to produce branded virtual content for end users. Examining the influence that technologies powered by artificial intelligence have had on digital marketing and branding will be the primary focus of this research project. In addition, research will be conducted into the applications of the Metaverse, artificial intelligence, and other digital technologies in the marketing field and studies about these subject areas. The research investigated several digital technologies, including the Metaverse, artificial intelligence, blockchain, virtual reality, and augmented reality. It is of the utmost importance for businesses to be able to compete in digital and virtual environments within the context of digital transformation to thrive in an increasingly competitive world. Companies need to invest in the Metaverse, artificial intelligence, and various other forms of digital technology to expand their marketing awareness in virtual environments, expand their customer portfolios, and become brands to take the lead in their respective markets.

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“…When observing the competitive landscape for integrating AI, we must include differing views and approaches. One of the primary aspects is the difference between early adopters of AI and Big Data and late adopters, as studied in [20]. Toniolo [21] analyzed the timeline for the adoption AI and Big Data concepts over the period of the last 10 years.…”

mentioning

confidence: 99%

Strategic Integration of Artificial Intelligence for Sustainable Businesses: Implications for Data Management and Human User Engagement in the Digital Era

Jankovic,

Curovic

2023

Sustainability

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This research paper delves into the pivotal role of strategic integration of artificial intelligence (AI) concepts across sustainability efforts in for-profit businesses. As organizations are increasingly starting to rely on AI-driven solutions, this study examines the profound implications of AI integration for two critical facets: impact on data management in companies and diversification of human engagement during interactions in the digital ecosystem. The main goal of this research is to analyze the AI adoption index within a sample of 240 medium and large-sized companies (therefore excluding new companies, small startups, and low-scale AI applications). Firstly, the paper scrutinizes how AI technologies enhance data management by enabling efficient data collection, analysis, and utilization. It emphasizes the importance of AI-driven data analytics in improving decision-making processes, resource optimization, and overall operational efficiency for sustainable practices. Secondly, this research explores how AI-driven personalization, omnichannel interactions, and recommendation systems significantly impact user experiences, satisfaction, and loyalty, ultimately contributing to sustainable business growth. Findings show that there are three separate profiles of companies (low, moderate, and high), distinguished by AI adoption index and other important dimensions. Future research should focus on determining preconditions for successful planning of AI adoption index improvement, using a data-driven approach.

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The effetcs of technological development and artificial intelligence studies on marketing

Cited by 3 publications

References 11 publications

Artificial Intelligence in the Water–Energy–Food Model: A Holistic Approach towards Sustainable Development Goals

Artificial Intelligence in the Water–Energy–Food Model: A Holistic Approach towards Sustainable Development Goals

Development and Transformation in Digital Marketing and Branding with Artificial Intelligence and Digital Technologies Dynamics in the Metaverse Universe

Strategic Integration of Artificial Intelligence for Sustainable Businesses: Implications for Data Management and Human User Engagement in the Digital Era

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