When moving towards business goals, the insurance company is forced to consider the diverse interests of various stakeholders, who resemble a some kind of informal coalition. The stakeholder relationships may vary and be other than cooperative, with conflicting interests, and even competitive. However, all parties with an interest should be considered as a single whole, the contradictory components of which define the development path of an organization.Based on the stakeholder theory and the resource-based concept of competitiveness, this article analyzes the optimal communication behavior of insurance provider in the Russian market to build an equivalent system for the exchange of resources with their stakeholders depending on the significance of these acquirable resources. The subject of the study is a way towards accessible resources, one that implies the setting of an adequate exchange price for the most significant resources (in the insurance market, these are the insurance premiums).The study touched upon the cultural impact on the insurance business in Russia and revealed the focus of top management during the periods of growth and decline in the market. Insurance companies can use the present findings as a framework in strategic risk management regardless of theier business scale and territorial affiliation. The article demonstrates that a non-equivalent insurer-stakeholder exchange problem can be solved by establishing a strategic state program for the insurance industry development with foundations laid not only for compulsory insurance but also for the statutory regulation of non-compulsory insurance.As part the study, impacts on the relationship system present in the insurance business were identified. The results served an input into a resource exchange model, and statistical data on the Russian insurance market situation were compared graphically. The nature of cause-and-effect relationships between macro factors and financially stable companies was defined.