“…8 They may do so in order to pass the costs arising from insider activity on to outsiders; that is, recreational bettors who, according to popular explanations of the favorite-longshot bias, over-bet longshots and under-bet on favorites (Smith, Paton, and Vaughan Williams 2006) because they are risk loving (Rosett 1965) and/or because transaction and information costs restrict bettors' ability to calculate horses' ''true'' winning probabilities (Hurley and McDonough 1995). 9 The favorite-longshot bias is empirically well established (see, for example, Henery 1985; Thaler and Ziemba 1988;Vaughan Williams and Paton 1997;Bruce and Johnson 2000b), and the phenomenon continues to attract the attention of researchers (see, for example, Gramm, McKinney, and Owens 2008;Winter and Kukuk 2008). In a recent study, Smith, Paton, and Vaughan Williams (2006) apply the Shin z measure to betting exchange data and report a significantly lower favorite-longshot bias of 0.09%, compared to a racetrack bias of 2.17%, for their 700-race sample.…”