2004
DOI: 10.1108/07363760410534759
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The elderly's uses and attitudes towards the Internet

Abstract: Despite the growth of the Internet, one area that marketers have not really discussed is the elderly's use of the Internet. Given the rapid growth of this population as well as the potential the Internet holds for them, it is a subject worth consideration. This paper discusses the use of the Internet by a national random survey of elderly consumers and the impact of attitude, innovation, and demographics on their use. This study shows that the elderly consumers have favorable intentions towards using the Inter… Show more

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Cited by 149 publications
(103 citation statements)
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References 16 publications
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“…Tradicionalmente se define la población mayor como la de más de 65 años Iyer, 2004), pero algunos autores han propuesto subdividir esta gran franja de edad acuñando conceptos como young olds, old olds y oldest olds (Fisher, 1993 (Whitford, 1998).…”
Section: Descripción Y Clasificación De Los Seniorsunclassified
“…Tradicionalmente se define la población mayor como la de más de 65 años Iyer, 2004), pero algunos autores han propuesto subdividir esta gran franja de edad acuñando conceptos como young olds, old olds y oldest olds (Fisher, 1993 (Whitford, 1998).…”
Section: Descripción Y Clasificación De Los Seniorsunclassified
“…Furthermore, only computer-literate caregivers could be included, which represents only around 59% of dementia caregivers [45]. However, seniors' use of Internet is expected to rise in the near future [46], increasing the accessibility of PiB.…”
Section: User Involvementmentioning
confidence: 99%
“…First generation projects included grants to provide more senior citizens with computers [16], free internet access at local libraries or comparable centres, as well as internet courses specially designed for elderly people [32]. However, technology acceptance research suggests several other barriers that could be tackled by governmental e-inclusion projects.…”
Section: Introductionmentioning
confidence: 99%