2021
DOI: 10.22515/jmif.v1i1.3575
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The Elements of the Movie “Kalam-Kalam Langit” and Its Effect on Visit Intention of Halal Tourism Destination: The Mediation of Affective Image and Cognitive Image

Abstract: This study seeks to determine the effect of elements in the movie “Kalam-Kalam Langit” on the visit intention of halal tourism destinations through affective and cognitive image. This study employed a quantitative approach with 100 respondents whose specific criteria of have watched the movie “Kalam-Kalam Langit”. Questionnaires were distributed offline and online using Google Forms. Nonprobability sampling was used for sampling techniques. The data analysis method was multiple regression analysis and multiple… Show more

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Cited by 3 publications
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References 16 publications
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