Solar-to-chemical energy conversion for the generation of high energy chemicals is one of the most viable, non-intermittent solutions to the present-day lookout for sustainable energy resources. Recently, organic polymeric photocatalysts have garnered significant attention in this field of research, which has long been dominated by inorganic semiconductors. Revisiting the lessons learnt from the latter, we reevaluate the fundamental concepts of photocatalysis in the context of the different classes of polymeric photocatalysts known to date, ranging from carbon nitrides and conjugated polymers, to covalent triazine frameworks and covalent organic frameworks. We then analyze the photophysical and physicochemical concepts that govern the photocatalytic performance of these materials, and thereby derive pertinent design principles and possible future research directions in this emerging field of "soft photocatalysis".