“…BM's degree of innovativeness (Bucherer et al, 2012). Furthermore, specific BM have been proposed for certain industries or situations (see Figure 14), which was the focus of a large number of papers from our sample (Cautela, Pisano, & Pironti, 2014;Cucculelli & Bettinelli, 2015;De Regge et al, 2015;Kindstrom & Kowalkowski, 2014;March-Chorda, YaguePerales, & Seoane-Trigo, 2009;Richter, 2013;Ritala, Golnam, & Wegmann, 2014;Sabatier, Mangematin, & Rousselle, 2010;Sibinda, 2008;Solaimani, Guldemond, & Bouwman, 2013;Sorescu, Frambach, Singh, Rangaswamy, & Bridges, 2011;Storbacka, 2011;Visnjic Kastalli, Van Looy, & Neely, 2013;Warnier, Weppe, & Lecocq, 2013;Wells & Seitz, 2005;Wilson & Post, 2013;Wirtz, Schilke, & Ullrich, 2010). However, resulting BMs are not validation of a conceptual BM, but exploratory endeavours, which limits their potential deductive role and it is a sign of inefficiency.…”