“The emergence of the Indian hyperlocal grocery delivery industry: Dunzo v/s Blinkit”

Abstract

This case details the evolution of the Hyperlocal Grocery Delivery Industry in India and a comparative analysis between Dunzo and Blinkit. The case describes the macro and industry level imperatives, growth drivers and competitive dynamics, and the resultant evolution of alternate business models. In an emerging economy context traditionally characterized by institutional voids, technological and infrastructural challenges, and a lack of entrepreneurial resources, the evolution, proliferation, and growth of the Hyperlocal Delivery business model makes for an intriguing story. We intend to make readers aware of the industry dynamics and allow them to use strategy, technological innovation, and the fundamentals of platform businesses frameworks from strategy, innovation, and platform businesses domains to evaluate the value proposition and offering that these firms have for consumers and the operational model to craft winning strategies in this emerging industry.