The emerging role of e-commerce in today’s business: A conceptual study

Abstract

This research paper explores the evolving landscape of electronic commerce (e-commerce) and its significant impact on contemporary business practices. This paper aims to analyze the key drivers, challenges, and trends associated with the growing prominence of e-commerce in the business world. E-commerce has changed how businesses operate globally by making it easier to reach new markets and expand internationally. Throughout its development from the 1960s to the present, significant events have occurred, including the dot-com boom, online shopping, and the incorporation of cuttingedge technologies. E-commerce has been boosted by mobile commerce, augmented reality, AI, and ML, which provide individualized experiences. In addition to addressing issues like cybersecurity and logistics, this industry promotes international trade, improves market analytics, and allows for cultural sensitivity. Mobile technologies have a significant impact on marketing strategy and consumer behavior. The growth of e-commerce is driven by sustainability and ethical consumerism, which requires businesses to take adaptable steps. The future calls for businesses to embrace agility and innovation in order to maintain their competitiveness. It promises better customer experiences through AI, VR, and sustainable practices.