The Emerging Video Film Industry in Nigeria: Challenges and Prospects

Ebewo, Patrick

doi:10.2307/20688568

Cited by 18 publications

(2 citation statements)

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“…As noted earlier, the choice of films and filmmaker selected for this evaluation is informed by knowledge gathered from previous studies. Arguments have risen over the pioneer film or filmmaker of Nollywood (Olayiwola, 2011), but I agree with authors like Onuzulike (2007); Ebewo (2007); Ogundele (2000); and Haynes and Okome (2000) on the choice of Living in Bondage . While not the first video film to be produced during the decline of celluloid filmmaking in Nigeria, Living in Bondage (1992) provides the characteristics that form the paradigmatic qualities that shaped filmmaking within the country over the past 30 years.…”

Section: Introductionmentioning

confidence: 52%

From Living in Bondage to Queen Amina: An Aesthetic Evaluation of Contemporary Nollywood

Ezepue

2021

Sage Open

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The history of the Nigerian cinema remains a popular discourse in scholarship. However, one phase in the history of its emergence and development remains more prominent and dominant over others—the video boom era. While some scholars discuss this with appreciation of the doggedness and determination of its players, some are condescending, even condemning as the industry is mirrored against the professionality and remarkability of renowned industries especially Hollywood. This negativity has persisted, warranting that some industry players distance themselves from the sobriquet, Nollywood, which has come to stand for the Nigerian video and film industry. This study takes up the call from industry players for scholarship to re-evaluate and redefine the contemporary Nollywood whose history as well as industrial activity has gone beyond the video boom era. Beyond discussing factors that are currently reshaping Nollywood, this study uses two select films and data collected via interviews with over 20 industry players to re-evaluate production and distribution of films in the industry.

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Section: Introductionmentioning

confidence: 52%

From Living in Bondage to Queen Amina: An Aesthetic Evaluation of Contemporary Nollywood

Ezepue

2021

Sage Open

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“…Earlier, other scholars like Haynes (2000), Oyewo (2003), Shaka (2003), and many more had also examined the growth, challenges and prospects of the video-film industry in Nigeria. In its developmental stage, most industry critics described Nollywood as a pedantic art growing without development (Ukadike, 2000;Olayiwola, 2007;Ebewo, 2007). However, Nollywood is gradually overcoming its teething problems and expanding in frontiers to become "the most visible cultural machine on the African continent" (Kring & Okome, 2013, p. 1).…”

Section: Introductionmentioning

confidence: 99%

Rethinking Media Arts Instruction in Nigerian Universities

Olayiwola

2023

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This paper explores the pedagogical challenges and dilemmas surrounding film and media arts education within Nigerian tertiary institutions against deficient teaching facilities and infrastructure. Teaching film and media arts has rapidly developed in recent years. Many Nigerian universities now recognise the necessity of robust film/media pedagogy to complement and respond to the escalating growth of the country’s indigenous film and entertainment industry. The onus is increasingly placed on Nigeria’s tertiary institutions to spearhead the advancement of film and media arts education, premised on disseminating adequate practical knowledge, skills acquisition, and integrating international best practices. However, a pivotal issue emerges regarding whether Nigerian tertiary institutions possess the requisite facilities to fulfil and drive this pedagogical mandate. This paper argues that most Nigerian universities continue to emphasise theoretical instruction over practical application, constrained by the unavailability of resources required to execute a technologically immersive media pedagogy tailored to the needs of the nation’s thriving creative industries. Drawing insights from a recent experimental pedagogical model undertaken at Obafemi Awolowo University, IleIfe, this paper highlights how an integrated pedagogical methodology combining conventional teaching formats with social media tools and platforms may potentially mitigate the difficulties imposed by insufficient practical teaching facilities for film education in most African tertiary institutions.

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Iwiedo Nuzomo Wa Gia Kuekor Kugbe: Themes in Edo (Bini) Language Nollywood Movies as Development Communication

Amenaghawon

2023

Indigenous African Language Media

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The Emerging Video Film Industry in Nigeria: Challenges and Prospects

Cited by 18 publications

References 1 publication

From Living in Bondage to Queen Amina: An Aesthetic Evaluation of Contemporary Nollywood

From Living in Bondage to Queen Amina: An Aesthetic Evaluation of Contemporary Nollywood

Rethinking Media Arts Instruction in Nigerian Universities

Iwiedo Nuzomo Wa Gia Kuekor Kugbe: Themes in Edo (Bini) Language Nollywood Movies as Development Communication

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