2020
DOI: 10.1111/padm.12647
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The emotive effect of government branding on citizens' trust and its boundaries: Does the personal relevance of the policy issue matter?

Abstract: Recent studies have demonstrated the potency of government branding to enhance citizens' trust in government organizations and policies. In addition, studies have pointed to the detrimental implications of this emotive effect, mainly its ability to compensate for organizations' poor functioning, and accordingly to elicit undue trust. In light of these concerns, this study explores the boundaries of governments' persuasion of citizens through branding and symbolic communications. Building on social psychology a… Show more

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Cited by 7 publications
(10 citation statements)
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“…response rates of about 25% each, similar to other studies that utilized the iPanel (e.g., [2,7,8,24]). Table 1 summarizes the sociodemographic breakdown of the studied samples.…”
Section: Methodssupporting
confidence: 83%
“…response rates of about 25% each, similar to other studies that utilized the iPanel (e.g., [2,7,8,24]). Table 1 summarizes the sociodemographic breakdown of the studied samples.…”
Section: Methodssupporting
confidence: 83%
“…However, while trust in government in fast-burning wicked crises can be critical for enhanced crisis response, this does not necessarily imply that such trust is normatively or inherently positive in other contexts. Absolute forms of trust and the lack of healthy skepticism can mask governmental organizations’ underperformance or corruption (e.g., see: ( Alon–Barkat, 2019 )).…”
Section: Public Policy Guidelines and Trust During The Pandemicmentioning
confidence: 99%
“…Even when issues are not directly relevant to individual citizens, governments can influence public opinion across their populations (Alon-Barkat, 2020). Political branding attempts to facilitate trust with citizens and influence behaviour like voting for a particular party (Karens et al, 2016).…”
Section: Policy Branding the Migration Crisis And The Role Of The Mediamentioning
confidence: 99%