“…The discourse of applying market-based ideologies has resulted in the 'business aspect' to be more prominent, visible, for instance, in the linguistic shift from 'patient' to 'user' and in the strong focus on 'customers'' choice and rights. This shift is founded in arguments for increased cost efficiency and result orientation in health care, which are pursued through a strong focus on performance management, quality, and efficiency indicators (Lyckhage et al, 2017). In line with this, policy guidelines for user involvement in health services research, including nursing research, have been portrayed as crucial for a successful collaboration between users and researchers (Greenhalgh et al, 2019).…”