The Empirical Link Between Resources, Networks and Export Marketing Performance and the Implications for Developing Countries

Julian, Craig C; Ahmed, Zafar U.; Mohamad, Osman; Tooksoon, Phadett

doi:10.1080/15475778.2012.650125

Cited by 3 publications

(1 citation statement)

References 55 publications

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“…For example, Ritthaisong, Johri, and Speece (2014) use mainly internal resources and capabilities, without much reference to marketing, to examine rice exports by Thai rice mills. Ahmed et al (2012) use a similar set of internal resources and capabilities applied to exports of processed food products from Thailand. Mbaga et al (2011) look at marketing issues related to distribution channels in assessing date export performance in Tunisia and Oman.…”

Section: Resource Advantage Frameworkmentioning

confidence: 99%

Marketing and Regional Integration for Food Security in the Arab World

Bagnied

Speece

2019

Journal of Macromarketing

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The Middle East / North Africa (MENA) region faces serious food insecurity, with an increasing gap between food production and consumption. Using resource advantage theory from macromarketing, we demonstrate that the agriculture / agribusiness industry would be highly competitive with economic integration of the Nile Valley (Egypt and Sudan) with the Arab Gulf countries. Individually, these sub-regions have critical disadvantages, but as a bloc, complementary strengths could make the industry quite competitive. Of course, integration within MENA has been discussed for decades, although usually as a political concept, which is unlikely to succeed in the foreseeable future. From a macromarketing perspective, economic integration is quite viable, and very beneficial to food security in the region.

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Section: Resource Advantage Frameworkmentioning

confidence: 99%