The Energy Storage Business Model within Electricity Companies

Abstract

Sustainability transitions have caused major changes in the energy sector which has drove electricity companies to seek new processes, products, and services. Within this context, business models are conceptual tools that express business logic. Furthermore, they consist of a value proposition in services that at the same time generates benefits for consumers of energy and revenue for these companies. This work aims to show one of the innovations in the electricity company in Brazil -CPFL Energia, which is the third biggest Brazilian electricity utility company, as well as its presentation through the development of three Canvas business models. The methodology was a literature review on the proposed theme through a bibliometric analysis. The single case methodology was applied to target: residential and industrial consumers with hour-seasonal tariffs. The study concluded that for it to become economically viable, electricity regulatory evolution is necessary which encourages the use of energy storage systems. Furthermore, industrial consumers still have the benefit of reducing the energy demand contract.