Guided by Xi Jinping's thought of socialism with Chinese characteristics in the new era, we comprehensively implement the Party's education policy, adhere to the goal of establishing moral education, deepen education reform, comprehensively cultivate talents, promote the healthy growth of youth, vigorously advocate football, comprehensively improve the level of football sports, and give full play to the function of football education, especially in physical education training to train students' comprehensive ability in all aspects is particularly important. Students can not only enhance their physical fitness and mental level through football, but also improve their teamwork ability, and they can establish a correct outlook on life and values in football training, which will play a decisive role in their future development. Therefore, it is necessary for teachers to cultivate students' football awareness in college football to ensure that students can develop in all aspects. In this paper, by reviewing the relevant literature and summarizing, the meaning of football awareness is explained, the current situation of college students' football awareness is analyzed, the causes of the problems are analyzed, the future development direction is clarified, and reference and basis are provided for the overall improvement of college students' comprehensive ability.