2013
DOI: 10.1590/s1807-76922013000200004
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The enhancing impact of friendship networks on sales managers' performance

Abstract: This paper examines how relationships with friends moderate the impact of professional networks on sales performance. Based on a sample of 204 sales managers in a professional service company, this study presents evidence that friendship networks amplify the effect of sales forces' professional networks on new product sales as well as on prospecting and converting new deals. Our results offer important insights into the socio-cognitive perspective of sales management literature and suggest that firms should en… Show more

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Cited by 5 publications
(7 citation statements)
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References 39 publications
(46 reference statements)
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“…This study findings are supported by prior researchers like, Aktamov and Zhao (2014); Tsai (2001); Cross and Cummings (2004).While closeness centrality and academic performance shows negative and insignificant relationship (β3= -0.03, p>0.05) finding no support for H3, that means academic performance of female students is reduced with every increment in closeness of female students in advice network. This finding challenges the prior studies like, Claro, Neto, and Claro (2013) but conform the finding of some researchers like, Aktamov and Zhao (2014); Perry-Smith and Shalley (2003).…”
Section: Discussioncontrasting
confidence: 69%
“…This study findings are supported by prior researchers like, Aktamov and Zhao (2014); Tsai (2001); Cross and Cummings (2004).While closeness centrality and academic performance shows negative and insignificant relationship (β3= -0.03, p>0.05) finding no support for H3, that means academic performance of female students is reduced with every increment in closeness of female students in advice network. This finding challenges the prior studies like, Claro, Neto, and Claro (2013) but conform the finding of some researchers like, Aktamov and Zhao (2014); Perry-Smith and Shalley (2003).…”
Section: Discussioncontrasting
confidence: 69%
“…Moreover, the collaboration with team members and colleagues in other functions enhances the impact of customer knowledge on sales performance (Gonzalez & Claro, 2019). The salesperson's network competence is key to gain information about product features and consumer demands, and in turn supports prospecting activities (Claro, Laban Neto, & Claro, 2013;Gonzalez, Claro, & Palmatier, 2014).…”
Section: Salesperson Competencementioning
confidence: 99%
“…Sales platforms include software that supports face-to-face as well as online customer relationships. Face-to-face platforms also includes software designed to use network connection (Claro et al, 2013;Mitrega, Forkmann, Ramos, & Henneberg, 2012), geomarketing content (e.g., geotargeting), artificial intelligence (e.g., image recognition), and search engine mechanisms. Some of the widespread sales platforms include Salesforce, HubSpot, ActiveCampaign, Zoho, MSDynamics, and Pipedrive.…”
Section: Sales Structurementioning
confidence: 99%
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“…Sabese que a informação é essencial no estabelecimento do negócio e que ela promove base para uma ação em estruturas sociais (Claro, Laban, & Claro, 2013). Mohr, Fisher e Nevin (1996) propuseram um modelo entre parceiros na qual a estratégia de comunicação influencia o desempenho por meio de sua frequência, direção, qualidade da informação e conteúdo.…”
Section: Comunicaçãounclassified