“…Family firms (FFs) are a specific context to analyze EO, where the focus on the search for balance between economic and non-economic goals (Chrisman et al, 2012; Kotlar & De Massis, 2013), the intention to transfer the firm to the next generation (Calabrò et al, 2018; Chua et al, 1999), and the presence of a transgenerational entrepreneurial spirit (Ahrens et al, 2019; Basco et al, 2019; Clinton et al, 2018) are some of the main features shaping the EO–FF performance relationship. As in other firms, in FFs, EO needs to be properly managed to reap its potential (Hughes, Filser, et al, 2018; Hughes, Hodgkinson, et al, 2018).…”