The Enrollment Marketing Playbook: Employing Enrollment Marketing Strategies into Student-Centric, Customer Service-Oriented Recruiting Environment

Gabelaia, Ioseb

doi:10.1007/978-3-030-68476-1_72

Cited by 2 publications

(2 citation statements)

References 5 publications

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“…Sebagai salah satu media sosial yang populer dikalangan masyarakat banyak sekali para pebisnis memanfaatkan dengan maksimal berbagai fitur yang ada di Instagram guna memasarkan produknya. Menurut [18]- [21] menjelaskan bahwa sosial media bermanfaat untuk media bagi audiens dalam berbagi informasi dengan berbagai bentuknya seperti informasi teks, foto, audio hingga video. Dalam hal Instagram merupakan salah satu media sosial, dan apabila dihubungkan maka manfaat yang diambil yaitu penggunaan Instagram sebagai sarana untuk memasarkan produk dalam bentuk informasi teks, gambar, atau video kepada khalayak yang lebih luias.…”

Section: Strategi Sosial Media Marketing Royale Durianunclassified

Strategi Pemasaran Media Sosial Royale Durian di Instagram

Breliana,

Ade Kusuma

2024

TMIT

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Penggunaan internet yang semakin meluas di Indonesia memberikan peluang bagi masyarakat untuk mengembangkan bisnis dengan memanfaatkan fasilitas internet, khususnya dalam komunikasi pemasaran. Royale Durian, sebuah merek yang memasarkan produk makanan dan minuman berbahan dasar durian, memanfaatkan media sosial, terutama Instagram, sebagai sarana pemasaran produknya. Noah Agency, sebuah agensi kreatif yang menyediakan jasa pengelolaan pemasaran media sosial, berperan aktif dalam merumuskan strategi dan mempromosikan Royale Durian di Instagram. Artikel ini menggunakan metode deskriptif kualitatif, dengan merujuk pada berbagai sumber literatur yang meliputi jurnal dan buku, untuk memfokuskan pembahasan pada strategi dan proses pembuatan iklan di media sosial oleh Royale Durian. Hasil dari penelitian ini menunjukkan bahwa dengan memaksimalkan penggunaan media sosial dan kolaborasi dengan Noah Agency, Royale Durian berhasil meningkatkan efektivitas promosinya, yang terlihat dari peningkatan tayangan dan interaksi pada konten mereka.

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Section: Strategi Sosial Media Marketing Royale Durianunclassified

Strategi Pemasaran Media Sosial Royale Durian di Instagram

Breliana,

Ade Kusuma

2024

TMIT

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“…These factors have forced universities to change their social and educational focus to a more commercial, market-oriented approach [2,3]. Consequently, higher education institutions (hereafter HEIs) administrators have had to manage their internal and external processes to attract students, position the institution with marketing differentials, reduce ineffective recruitment, and mitigate poor data management as well as inadequate student care [4]. This means that HEIs prioritise the attraction of students in parallel of focusing on improving the quality of the provided education service as these factors are related to a better perception of value by students [5].…”

Section: Introductionmentioning

confidence: 99%

Evaluation of psychometric properties of perceived value applied to universities

2023

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Over the past 20 years, the construct of perceived value has been the subject of much research, most of it applied to the service sector. The intangible nature of this sector requires an in-depth analysis of customer perceptions of what they give and what they receive. In this research, perceived value is applied in the context of higher education, where perceived quality faces several challenges and has a tangible component that is related to their experience when receiving the educational service, and an intangible component that is related to the image and reputation of the university. One of these challenges is the increasingly competitive environment of universities, so it is important to understand what factors influence students’ perception of value. For this purpose, several scales of perceived value were reviewed and one was selected and its psychometric properties were evaluated. For this evaluation, cultural adaptation techniques, exploratory factor analysis and confirmatory factor analysis were used. The statistical results showed the validity and reliability of the scale applied to universities in the Colombian context.

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The Enrollment Marketing Playbook: Employing Enrollment Marketing Strategies into Student-Centric, Customer Service-Oriented Recruiting Environment

Cited by 2 publications

References 5 publications

Strategi Pemasaran Media Sosial Royale Durian di Instagram

Strategi Pemasaran Media Sosial Royale Durian di Instagram

Evaluation of psychometric properties of perceived value applied to universities

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