The Entertaining Way to M-Commerce: Japan's Approach to the Mobile Internet - A Model for Europe?

Baldi, Stefan; Thaung, Heike Pyu-Pyu

doi:10.1080/101967802753433218

Cited by 46 publications

(37 citation statements)

References 2 publications

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“…On the basis of 19 euro cents per 160-character SMS message, European consumers would have to pay euro1,356.98 to send one megabyte of data by SMS, or approximately 62 times as much as the Japanese pay (Scuka, 2003). In addition, European mobile operators have passed on to consumers the additional costs incurred in obtaining 3G spectrum licenses, and this has made any dramatic price reduction impossible (Baldi and Thaung, 2002). Such cost factors adversely affect mobile players' revenues.…”

Section: Service Costsmentioning

confidence: 99%

“…Sending and receiving e-mail in the subway, therefore, is a practical and productive way of killing time, especially if voice calls are prohibited during travel (Baldi and Thaung, 2002). In contrast, many European consumers habitually commute by car, and this provides fewer incentives to access the mobile internet.…”

Section: Cultural Barriersmentioning

confidence: 99%

“…However, it has been pointed out that mobile handsets of the same brand sold in Japan and Europe may not be "comparable in terms of their technical features" (Baldi and Thaung, 2002). In Japan, a special emphasis is given to superior colour display using a better input method.…”

Section: Facilitating Conditionsmentioning

confidence: 99%

“…In Japan, a special emphasis is given to superior colour display using a better input method. For example, Nokia's 7110 WAP allows only four lines of text on a black and white display, while its Japanese counterpart allows for 256-colour graphics, six lines of 16 characters, and a screen resolution of 111 × 106 pixels in a smaller size (Baldi and Thaung, 2002).…”

Section: Facilitating Conditionsmentioning

confidence: 99%

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Mobile advertising adoption by multinationals

Okazaki

2005

Internet Research

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Esta es la versión de autor del artículo publicado en:This is an author produced version of a paper published in: Originality/value -While SMS-based mobile marketing has been receiving an increasing attention from both academics and practitioners, there exists little empirical research on this area. In this vein, this study contributes to the literature in two ways. First, the study proposes a conceptual research model based on six basic constructs, which incorporate both theoretical and practical perspectives.Second, the model is tested by empirical data obtained from top managers of MNCs' subsidiaries operating in a European market. The findings of this study thus offer useful insights based on their "hands-on" experience.

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Section: Service Costsmentioning

confidence: 99%

Section: Cultural Barriersmentioning

confidence: 99%

Section: Facilitating Conditionsmentioning

confidence: 99%

Section: Facilitating Conditionsmentioning

confidence: 99%

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Mobile advertising adoption by multinationals

Okazaki

2005

Internet Research

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“…One industry expert observed that ''In Japan, most people are walking, not driving, which makes it easier to interface with the device'' (MobileClick, 2002). Furthermore, public transportation systems are the primary method of commuting, and commuters have rap-idly accepted the mobile portal as a means of making commuting time enjoyable (Baldi & Thaung, 2002). However, an industry survey indicates that those who access Tokusuru Menu while taking public transportation to go to work or school account for only 25.6 percent, while as many as 46.3 percent browse it at home (Sendenkaigi, 2003).…”

Section: Introductionmentioning

confidence: 99%

Lessons learned from i-mode: What makes consumers click wireless banner ads?

Okazaki

2007

Computers in Human Behavior

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This paper attempts to propose a structural model that integrates various factors influencing atti-tude towards wireless banner ads and intention to access them. This model is applied to empirical data of Japanese mobile users sampled in the greater Tokyo area. First, structural equation model-ling is used to test the baseline model. The results show that the model explains mobile users' perceptual antecedents and consequences well, with all structural paths statistically significant. Second, in the attempt to identify different mobile user groups, a probabilistic cluster analysis is performed. This results in three-cluster groups, consisting of (1) housewives and parttimers, (2) mid-dle-aged white-collar workers and professionals, and (3) students and ''parasite singles''. Finally, multigroup analysis is used to examine whether the model operates invariantly across the three-clus-ter groups. The results indicate significant differences in the paths associated with consumer innova-tiveness and perceived entertainment between the groups. In closing, managerial implications and future research directions are discussed, while important limitations are recognised.

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Strategic Planning for Mobile Services Adoption and Diffusion

Constantiou

Damsgaard

Knutsen

2005

Mobile Information Systems

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This paper investigates mobile services adoption, diffusion and usage patterns in the Danish market. A similar empirical research was conducted during 2001 in Finland, Germany and Greece when mobile services were first introduced. This paper explores the impact of a set of attributes identified on that research in a more mature market context. Our objective is to confirm or reject and possibly expand the attributes that affect consumer behaviour in the long run, highlight the differences due to market evolution and observe the specific socio-economic characteristics of Danish market. We use an online survey that is based on the earlier research, but has been elaborated to address specific Danish market characteristics (e.g. the recent introduction of 3G services). The preliminary results offer indications on the evolution path of mobile services' market and highlight the accelerating adoption of mobile services.

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The Entertaining Way to M-Commerce: Japan's Approach to the Mobile Internet - A Model for Europe?

Cited by 46 publications

References 2 publications

Mobile advertising adoption by multinationals

Mobile advertising adoption by multinationals

Lessons learned from i-mode: What makes consumers click wireless banner ads?

Strategic Planning for Mobile Services Adoption and Diffusion

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