“…Closely related to family business is the small yellow cluster, consisting of four elements addressing the challenges of running a family business, namely challenges of family business, entry of next generation, conflict, and growth strategies (Panda et al, 2020). The green cluster contains 10 keywords and represents elements related to family firms that revolve around issues related to the approach to running a business, entrepreneurial skills, operating strategy (Truant et al, 2019), entrepreneurial attitude and character of young people (Judit & Zsuzsanna, 2022) and entrepreneurship or risk management (George et al, 2022).…”