The erasure of nature becoming the new normal: An ecolinguistic analysis of Food products’ commercial discourse of multinational companies

Ain, Quratul; Ahmed, Fasih; Ghilzai, Shazia Akbar; Asim, Muhammad

doi:10.1080/23311983.2022.2164405

Cited by 3 publications

(1 citation statement)

References 21 publications

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“…Pola informasi yang disajikan perusahaan adalah pola deduksi dari fakta, data, dan minat konsumen tentang sesuatu produk, sedangkan konsumen menginginkan informasi yang rinci dan jujur tentang produk itu. Selain itu, perusahaan juga tidak jarang mereduksi informasi, bahkan informasi utama tentang kelebihan dan kekurangan produk yang diiklankan (Ain et al, 2023;Del Saz-Rubio, 2019). Di sisi lain, konsumen akan langsung memiliki interpretasi dan ekspektasi terhadap sebuah produk dari konten iklan yang dipublikasikan yang terkadang tidak sesuai dengan kenyataan.…”

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Analisis Multimodal pada Teks Iklan untuk Mengidentifikasi Aspek Ketulusan Iklan

et al. 2023

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This study aims to analyze the sincerity aspect of Indonesian and Korean advertisements through multimodal analysis. This study uses a content analysis research method using the FCB Grid Model on several products, namely fast food, tobacco, and telecommunications. The selection of ad samples was carried out based on the FCB Grid Model. The results of the study show that some products such as tobacco and fast food are included in the category of products that involve low emotions and thoughts when consumers consider these products. However, telecommunications products fall into the category of products that involve high rational thinking skills, thus requiring serious consideration from consumers. Other findings show that there are several semantic and pragmatic expressions that make consumers confused in choosing a product. The most frequent violations found in products are false expressions and explanations that lead consumers astray. In addition, other violations are expression omissions, exaggerated expressions, fictitious, and omission of important information, thus making consumers feel lost in choosing products.

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Section: A Pendahuluanunclassified

Analisis Multimodal pada Teks Iklan untuk Mengidentifikasi Aspek Ketulusan Iklan

et al. 2023

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Ethnomedicine of the Sarolangun Malay community: an ecolinguistic study on medicinal plant and healing incantations

Pratiwi,

Suyitno,

Prastio

et al. 2024

Cogent Arts & Humanities

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Ecological Modelling: Applying Computational Linguistic Analysis to the UN Secretary-General’s Speeches on Climate Change (2018–2022)

Aziz,

Ahmed

2024

Digital Studies / Le Champ Numérique

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The present study analyzes the UN Secretary-General’s speeches on climate change to investigate latent topics. The study aimed to sum up the challenges and strategies proposed by the UN. The addresses, delivered from 2018 to 2022, were retrieved from the official website of the UN. A computational technique named Latent Dirichlet Allocations (LDA) was applied to uncover the hidden topics from the corpus. The present study underpinned Computational Grounded Theory (CGT) as the theoretical framework for the analysis. The results revealed multiple topics such as renewable energy, the effects of climate change, proposed action plan, climate change disasters, mitigation strategies, and global food insecurity. The study is significant in the sense that it provides insightful directions to overcome the threat of climate change.   La présente étude analyse les discours du Secrétaire général des Nations unies sur le changement climatique afin d'étudier les sujets latents. L'étude vise à résumer les défis et les stratégies proposés par l'ONU. Les discours, prononcés entre 2018 et 2022, ont été récupérés sur le site officiel de l'ONU. Une technique informatique appelée Allocation de Dirichlet Latent (en anglais Latent Dirichtlet Allocations ou LDA) a été appliquée pour découvrir les sujets cachés du corpus. La présente étude s'appuie sur la théorie computationnelle ancrée (Computational Grounded Theory ou CGT) en tant que cadre théorique pour l'analyse. Les résultats ont révélé de nombreux sujets tels que les énergies renouvelables, les effets du changement climatique, le plan d'action proposé, les catastrophes liées au changement climatique, les stratégies d'atténuation et l'insécurité alimentaire mondiale. L'étude est significative dans le sens où elle fournit des orientations perspicaces pour surmonter la menace du changement climatique.

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The erasure of nature becoming the new normal: An ecolinguistic analysis of Food products’ commercial discourse of multinational companies

Cited by 3 publications

References 21 publications

Analisis Multimodal pada Teks Iklan untuk Mengidentifikasi Aspek Ketulusan Iklan

Analisis Multimodal pada Teks Iklan untuk Mengidentifikasi Aspek Ketulusan Iklan

Ethnomedicine of the Sarolangun Malay community: an ecolinguistic study on medicinal plant and healing incantations

Ecological Modelling: Applying Computational Linguistic Analysis to the UN Secretary-General’s Speeches on Climate Change (2018–2022)

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