“…Promoting patient engagement is increasingly acknowledged as a way to address the challenge of chronic conditions (Hibbard and Greene, 2013; Graffigna et al, 2014) and it has been widely advocated as a crucial component of patient-centered models of sustaining healthcare innovation (Thomson et al, 2005; Washington and Lipstein, 2011). Moreover, embracing the patient engagement paradigm is an ethical priority for healthcare systems across countries (Sherman and Hilton, 2014; Solomon et al, 2016; Weil, 2016): it is well-known as a key strategy to include the patients' preferences and expectations in services' design and delivery thus maximizing their clinical effectiveness (World Health Organization, 2002; Eldh et al, 2004; Koloroutis, 2004; Elwyn et al, 2007; Jordan et al, 2008; Eaton et al, 2015; Fisher et al, 2016). …”