The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint

Bakir, Aysen; Vitell, Scott J.

doi:10.1007/s10551-009-0084-2

Cited by 46 publications

(35 citation statements)

References 27 publications

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“…Prior research on parental attitudes of children's advertising has revealed links between one's parenting style and parental perceptions of the advertising in question (Bakir and Vitell 2010;Carlson, Laczniak, and Muehling 1994;Crosby and Grossbart 1984;Grossbart and Crosby 1984). Authoritarian and authoritative parents typically hold more negative attitudes toward children's toy-based programming and food-based advertising compared to both indulgent and neglecting parents (Carlson, Laczniak, and Muehling 1994;Crosby and Grossbart 1984;Grossbart and Crosby 1984).…”

Section: Parents' Attitudes Toward Advertisingmentioning

confidence: 99%

Coddling Our Kids: Can Parenting Style Affect Attitudes Toward Advergames?

Evans

Carlson

Hoy

2013

Journal of Advertising

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Section: Parents' Attitudes Toward Advertisingmentioning

confidence: 99%

Coddling Our Kids: Can Parenting Style Affect Attitudes Toward Advergames?

Evans

Carlson

Hoy

2013

Journal of Advertising

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“…Despite the importance of parents in influencing ethical considerations of children (Bakir and Vitell 2010), we know little about how much they can influence ethical attitudes towards questionable online activities. Nor do we know how strong peer influence is in comparison to parenting style in determining online ethical attitudes.…”

Section: Introductionmentioning

confidence: 99%

The influence of parents versus peers on Generation Y Internet ethical attitudes

Mitchell

Petrovici

Schlegelmilch

et al. 2015

Electronic Commerce Research and Applications

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Note: All research procedures were conducted in accordance with the ethical guidelines of the host country. 2 AbstractWe examine the role of parental style vs peer influence on Generation Y's attitudes towards online unethical activities using a survey of a matched parent-child sample.Results suggest that a protective parental style has the greatest impact on Generation Y's online ethical attitudes, while a strict discipline style has no significant influence.Peers are more influential, but not as influential as when there is agreement between parents and their children on a specific activity. Methodologically, the research highlights the necessity to measure family dyads and assess whether or not parents and their children's perceptions are the same.

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“…Exposure to food advertisements affects food choices among children (e.g., Halford, Boyland, Hughes, Oliveira, & Dovey, 2007). Researchers have been discussing various ethical issues of food advertising on children (e.g., promotion of unhealthy food; Bakir & Vitell, 2010). To reduce the negative effect of advertisements on consumers' well-being, Kramer (2006) suggests that social marketers create counteradvertisements and discourage materialism.…”

Section: Limitations and Future Researchmentioning

confidence: 99%

Priming Effects on Affective Preference for Healthy Products Over Unhealthy Products Upon Brand Exposure

Fukawa

2015

Social Marketing Quarterly

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Social marketing is often used to guide and develop interventions designed to promote healthy eating. This study investigates the potential use of priming by social marketers to intervene in marketers' promotional efforts (brand exposure) and enhance affective preference toward healthy products over unhealthy products. More specifically, we study whether (1) consumers' need-for-cognition (NFC) and cognitive load moderate and whether (2) familiarity response time and familiarity mediate the effect of primes on affective preference. Our study shows the expected effect of primes on affective preference among high (low) NFC consumers under high (low) cognitive load. Among high NFC consumers under high cognitive load, the familiarity response time mediated the effect of primes on affective preference. We discuss theoretical and managerial implications as well as directions for future research.

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The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint

Abstract: parents, children, ethics, food advertising,

Cited by 46 publications

References 27 publications

Coddling Our Kids: Can Parenting Style Affect Attitudes Toward Advergames?

Coddling Our Kids: Can Parenting Style Affect Attitudes Toward Advergames?

The influence of parents versus peers on Generation Y Internet ethical attitudes

Priming Effects on Affective Preference for Healthy Products Over Unhealthy Products Upon Brand Exposure

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