The Ethics of Virtue: A Moral Theory for Marketing

Williams, Oliver F.; Murphy, Patrick E.

doi:10.1177/027614679001000103

Cited by 92 publications

(64 citation statements)

References 14 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…In addition to practicing good habits and placing emphasis on individual/corporate character, other features of virtue ethics include the importance of imitating ethical behavior of mentors/elders, that virtues are learned and practiced and that the aspirations of the community are a big motivator. Still another aspect of the virtue approach is the "ethic of the mean" which states that practitioners of virtue ethics succeed by seeking balance in their lives (for more complete discussion of virtue ethics in marketing, see Murphy, 1999;Murphy et al, 2005;Williams and Murphy, 1992).…”

Section: Virtue Ethics In Relationship Marketingmentioning

confidence: 99%

An ethical basis for relationship marketing: a virtue ethics perspective

Murphy

Laczniak

Wood

2007

European Journal of Marketing

Self Cite

166

157

View full text Add to dashboard Cite

Purpose -The purpose of this paper is to provide an ethical foundation for relationship marketing using a virtue ethics approach. Design/methodology/approach -The approach is a conceptual one providing a background on relationship marketing from both American and European perspectives. Earlier studies published in EJM on relationship marketing are featured in a table. Findings -The proposed ethical relationship marketing approach has three stages (establishing, sustaining and reinforcing) that are paired with specific virtues (trust, commitment and diligence). These and other facilitating virtues are shown in a figure . Research limitations/implications -The model and its components have yet to be tested empirically. Some strategies for undertaking such research are discussed. Practical implications -Several European and American companies that currently practice ethical relationship marketing are discussed. Originality/value -Although relationship marketing has been studied for a number of years by many scholars, the ethical basis of it has not been thoroughly examined in any previous work.

show abstract

Section: Virtue Ethics In Relationship Marketingmentioning

confidence: 99%

An ethical basis for relationship marketing: a virtue ethics perspective

Murphy

Laczniak

Wood

2007

European Journal of Marketing

Self Cite

166

157

View full text Add to dashboard Cite

show abstract

“…Reciprocity is an essential component of the relationship commitment which requires equivalent response to the other parties' actions. Williams and Murphy (1990) also found that one feature of persuasive promotion is to avoid invading the customer's autonomy. Moreover, Abela and Murphy (2008) also found that ethical issues are still a serious problem in today's marketing and business practices and have been since the 1950s.…”

Section: Autonomy and Relationship Longevitymentioning

confidence: 99%

“…Thus, ethics can be applied to each element of the marketing mix, namely, product, price, distribution and promotion (Takala & Uusitalo, 1996). Furthermore, Williams and Murphy (1990) indicated the need for principles and standards that guide managers and firms in making decisions and setting priorities in addition to stressing that ethics in marketing is an international trait that can be applied across different cultures. Normally, ethical problems arise in new marketing practices owing to the seller focusing on financial issues while ignoring ethical issues (Majtán & Dubcová, 2008).…”

Section: Literature Reviewmentioning

confidence: 99%

Marketing Ethics and Relationship Marketing - An Empirical Study that Measure the Effect of Ethics Practices Application on Maintaining Relationships with Customers

Alshurideh¹,

Kurdi²,

Vij³

et al. 2016

IBR

View full text Add to dashboard Cite

The purpose of this study is to measure the effect of ethics embedded practices on maintaining long-term relationships with customers. Based on an extensive literature review, four elements of marketing ethics, namely, honesty, autonomy, privacy and transparency were identified and examined by utilizing a sample of 360 participants. Adopting a quantitative approach, the study conducted on telecommunication sector subscribers revealed that the elements of marketing ethics affected an organization's ability of maintaining long-term relationships with customers and had a strong influence on feedback, transparency and privacy. The results also showed the crucial role of generating feedback from customers for creating and maintaining long-term relationships. The results will enable marketers to not only analyze the importance of adopting ethical practices in their strategies but also the relative relevance of these practices as perceived by customers.

show abstract

“…In 1990, three literature reviews in research (Kahn 1990), teaching (Furman 1990) and marketing (Williams & Murphy 1990) were published, and none made reference to virtues. They all coincided, however, in citing utilitarianism (or "teleology") and Kantian deontology as dominant theories.…”

Section: The Novelty Of Virtue Ethicsmentioning

confidence: 99%

“…Not content with utilitarianism and deontology, they turn to virtue ethics with its notion of a "golden mean". Williams and Murphy (1990) …”

Section: : Virtue Ethics' First Appearance In Marketingmentioning

confidence: 99%

A Survey on Virtue in Business and Management (1980-2011)

Ferrero¹,

Sisón

2012

SSRN Journal

View full text Add to dashboard Cite

Virtue ethics is generally recognized as one of the three major schools of ethics, but is often waylaid by utilitarianism and deontology in business and management literature. Focusing on publications in the Thomson-Reuters Journal of Citation Report between 1980 and 2011, we use EBSCO and ABI databases to look for articles containing the keywords "virtue ethics", "virtue theory" or "virtuousness" in the abstract together with "business" or "management" in the text. We refined our search to draw lists of the most prolific authors, the most cited authors, the most cited articles and the journals with the most virtue ethics publications. This information allows us to chart how virtue ethics articles have evolved through the decades and establish clusters of authors as well as clusters of themes. These findings also provide a foundation for future study of the meanings of virtue ethics and the achievement and potential of different persuasions within virtue ethics research. We believe this will make a significant contribution to business ethics scholarship and management education by supplying both with a solid philosophical and anthropological mooring. Ignacio AbstractVirtue ethics is generally recognized as one of the three major schools of ethics, but is often waylaid by utilitarianism and deontology in business and management literature. Focusing on publications in the Thomson-Reuters Journal of Citation Report between1980 and 2011, we use EBSCO and ABI databases to look for articles containing the keywords "virtue ethics", "virtue theory" or "virtuousness" in the abstract together with "business" or "management" in the text. We refined our search to draw lists of the most prolific authors, the most cited authors, the most cited articles and the journals with the most virtue ethics publications. This information allows us to chart how virtue ethics articles have evolved through the decades and establish clusters of authors as well as clusters of themes. These findings also provide a foundation for future study of the meanings of virtue ethics and the achievement and potential of different persuasions within virtue ethics research. We believe this will make a significant contribution to business ethics scholarship and management education by supplying both with a solid philosophical and anthropological mooring.2

show abstract

The Ethics of Virtue: A Moral Theory for Marketing

Cited by 92 publications

References 14 publications

An ethical basis for relationship marketing: a virtue ethics perspective

An ethical basis for relationship marketing: a virtue ethics perspective

Marketing Ethics and Relationship Marketing - An Empirical Study that Measure the Effect of Ethics Practices Application on Maintaining Relationships with Customers

A Survey on Virtue in Business and Management (1980-2011)

Contact Info

Product

Resources

About