This paper argues that, besides being a repercussion of natural or quasi-natural processes, globalization is also the consequence of globalization projects implemented by various actors. By this, the research aims at demystifying globalization to a great extent by bringing it down to the ground and making it traceable. Since the mid-nineteenth century, to gain control of global flows of labor, services, goods, entrepreneurship, and ideas actors under global conditions issued various projects, and implementation of what led to the globalization of convergence and divergence, integration and fragmentation, peace and war. In this respect, the paper studies the EU's cultural and educational policies in Azerbaijan in the framework of the Eastern Partnership programme to find out how cultural globalization unfolds via the EU's (globalization) project? According to the findings, the EU actively uses the agency of culture to do so. In the framework of the fourth platform (contacts between people) of the Eastern Partnership Program, the values and the norms the EU aspires to spread in the world transcend the border and facilitate the re-territorialization of its eastern neighborhood toward the EU.