The evaluation of attractiveness of tourism products in the Warmia and Mazury in Poland

Abstract

Abstr actThe article presents the evaluation of the tourism potential and attractive elements of selected by authors tourism products in the Warmia and Mazury. The study was conducted in the form of an interview of 100 people. The results indicate a positive assessment of the attractiveness of the 11 presented tourism products, while the need to make some changes for the benefit of tourists.

Development of the tourism function of rural areas of the Warmińsko-Mazurskie voivodeship in 2010 and 2020

“…In particular, it focuses on: • development of water, active and business tourism based on the existing values and potentials of the area, including sailing (Kowalczyk & Kulczyk, 2013;Kulczyk et al, 2016), canoeing (Batyk, 2012), bathing and sunbathing, diving, surfing, ice boats, angling (Czarkowski et al, 2012;Czarkowski et al, 2021;Kupren et al, 2018), • marketing cooperation, which should result in the creation of a common tourist product using the potential of all communes (Pomianek, 2011;Kuźniar, 2013;Wilk-Grzywna, 2015), • using water connections to create a common tourist offer, e.g. the Elbląg Canal and its branches, the Iława Canal, as well as local kayaking trails (Furgała-Selezniow et al, 2006;Liziński & Bukowski, 2008;Batyk, 2012;Batyk & Dąbrowska, 2015), • shaping tourism development taking into account the conditions of the natural environment, in particular around lakes (Lossow, 1996;Hakuć-Błażowska et al, 2012;Turkowski, 2018;Parszuto et al, 2018),…”

“…• the use of fishing assets and the development of other forms of economic activity related to angling and fishery, such as fishing tourism, agritourism, fish gastronomy, local fish processing (Czarkowski et al, 2012;Czarkowski et al, 2021;Kupren et al, 2018), • the use of some of the ponds in the tourist offer, including agritourism linked to angling, for the organisation of special fishing areas (Czarkowski, 2019), • implementing leisure tourism in rural areas in attractive tourist regions (lake districts), with particular emphasis on summer houses located by lakes (Tschirschnitz, 2011;Hakuć-Błażowska et al, 2012), • promoting not only environmental values and various forms of rest, recreation and tourism in rural areas but also artistic, cultural and sports events, also in the cities of the region (Szafranko, 2017), • developing health and religious tourism services (Batyk & Dąbrowska, 2015),…”

“…• organisation of cognitive tourism with the use of tourist trails and routes as well as places and objects of various interest to tourists, which can be implemented both throughout the voivodeship and taking into account their location near canoeing, sailing, cycling and other routes (Batyk & Dąbrowska, 2015;Brodziński, 2017), Considering the developed scope of support for tourism in the region, the aim of the research undertaken is to assess the development of the tourism function of rural areas of the Warmińsko-Mazurskie Voivodeship in 2010 and 2020 in the context of the existing tourism potential and the implementation of the region's "water economy" smart specialisation.…”