The Evaluation of the Physical Comfort Factors in a Coffee Shop from Two Generations of Age

Muhammad, Siti Aisyah; Anuar, Tengku Fauzan Tengku; Hashim, Nur Athmar

doi:10.1007/978-3-031-08093-7_17

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2023

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“…Tidak hanya untuk retail, sebuah toko yang menjual pengalaman yang sepaket dengan makanan dan minumannya seperti sebuah kedai kopi, juga dapat menarik untung dari strategi yang mengatur tata letak interiornya (Muhammad et al, 2023). Mulai dari suasana, tata letak toko, kejelasannya menu, dan promosi yang dapat ditemukan saat duduk di toko dan sebagainya, semua ini dan seputarnya berperan penting pada pengalaman dan pengaruh pada niat revisit atau niat berkunjung kembali seorang pelanggan (Muhammad & Lee, 2019).…”

Section: Hasil Dan Pembahasanunclassified

Pendekatan Physical Evidence untuk Optimalisasi Pelanggan UMKM Makanan dan Minuman

Wisesa,

Sariani,

Gorda

2023

bdr

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This community service program is intended to determine the effectiveness of applying physical evidence to benefit consumer experience. The observation subjects were MSMEs doing business in the food and beverages (FB) sector in Denpasar City, Bali, Indonesia. The implementation method used by the service team was outreach to business people according to marketing mix theory using the Participatory Action Research (PAR) technique which includes document analysis, webinars, and interviews. The results of this service program showed that the design of communicative physical evidence, in general, can increase the intention to return, which is indicated by an increase in the consumer experience. This activity sparked the emergence of awareness among business actors regarding the importance of implementing the marketing mix.

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Section: Hasil Dan Pembahasanunclassified