“…Space precludes us from describing in detail the history of the development of Marks & Spencer from its family, market bazaar, fixed-price origins. A number of books by outside observers (Briggs, 1984;Rees, 1969;Tse, 1985), company leaders (Sieff, 1970(Sieff, , 1986(Sieff, , 1990 and internal officers (Bookbinder, 1989;Goldenberg, 1989) provide detailed insights into the development of M&S. There are also detailed (Bird and Witherick, 1986) and more superficial (Davies, 1999) academic attempts at exploring aspects of the company's development. Such was its image and success in the UK that its forays as Marks & Spencer abroad since the 1970s had become of interest to academics searching to understand the role of image in retailer internationalization (Burt and Carralero-Encinas, 2000;McGoldrick, 1998).…”