“…Being known leads to more developed cognitive structures, which facilitate the acquisition and comprehension of information (Brucks, ; Marks & Olson, ; Park & Lessig, ; Wood, Rhodes, & Biek, ). When a firm is well known, stakeholders therefore possess a large amount of information, which they can recall and leverage to deal with the uncertainty and ambiguity at the onset of a crisis (Brooks & Highhouse, ; Wei, Wang, & Lindell, ; Wei, Zhao, Wang, Cheng, & Zhao, ). This may mitigate the buffering effect of generalized favorability for two reasons.…”