The evolution of the market share of competing brands modeled with Markov chains

Abstract

Articles you may be interested inUncertainty quantification for Markov chain models Chaos 22, 043102 (2012); 10.1063/1.4757645 Markov chain modeling of polymer translocation through poresAbstract. This article presents the Markov chains method and its stages of implementation for the study of the evolution of the market share of competing brands. The case study presents the real situation of four competing companies who wishes to identify the market percentage evolution of their competing products. After completion of these analyses, the company can develop a new strategy for future development, investment or modify the product, to attract a larger number of clients. The analyzed methods can be integrated in an MPR II, ERP, EERP informatics system.