“…Based on a series of experimental message‐testing studies using these four stages as the design framework and the three learning outcome variables as measures, the IDEA model (see Figure ) ultimately emerged as an effective experiential learning message design model for risk and crisis communication (Frisby, Veil, & Sellnow, ; Frisby et al., ; Littlefield et al., ; Sellnow, Sellnow, Lane, & Littlefield, ; Sellnow, Lane et al., ; Sellnow, Iverson et al., ; Sellnow, Lane et al., ; Sellnow, Parker et al., ). In essence, the IDEA model condenses the four stages proposed by Kolb into three message content components (internalization, explanation, and action) and a distribution component focused on the communication channels through which to send messages targeting disparate audiences (Sellnow & Sellnow, , in press).…”