The evolving concept of retail attractiveness: What makes retail agglomerations attractive when customers shop at them?

Investigation of the Effects of Stores’ Tenant Mix and Internal and External Environmental Conditions on Customer Satisfaction from Shopping Centers in Iran

“…Based on the work of Teller and Reutterer (2008), an in vivo survey approach was applied. The standard questionnaire was translated from English to Farsi, and by using the back translation method, translated from Farsi to English.…”

“…Whether or not an agglomeration is a planned or unplanned form, it has some characteristics that influence consumer perception (Fin and Louviere, 1996). Attractiveness can be understood as a multi-faceted construct activated by at least three dimensions (Teller and Reutterer, 2008;Anselmsson, 2006): Satisfaction with the mall, retention proneness at the mall and patronage intention toward the mall. Each of these three determinants are strongly interlinked and underscore the importance for mall managers to meet their consumers' needs and wants in order to make them stay and to return in the future.…”

“…The composition, the number, and type of retail and non-retail tenants-i.e. bars, eateries, entertainment facilities-within agglomerations represent the range of possibilities to satisfy consumers' wants and needs, as well as minimize the logistics of the shopping endeavors and influence shopping centers' attractiveness (Teller and Reutterer, 2008;Wakefield and Baker, 1998). Thus, the following hypotheses are tested:…”

“…Managers have to persuade consumers to come to their premises, make them stay and spend money, and convince them to come again. The perceived attractiveness of a shopping center varies along the following three dimensions: the satisfaction with a shopping center is considered to be an activated version of overall attractiveness, patronage intention measures the tendency toward revisiting the retail site, and retention proneness measures the propensity to stay and to spend time on site (Teller and Reutterer, 2008).Thus, the following hypotheses are tested:…”

“…According to Teller and Reutterer (2008), we can propose that the most important factor that attracts customers to shopping centers and can cover defects of parking, accessibility and infrastructural facilities, is retail tenant mix issues existing in shopping centers.…”